{"id":33,"date":"2019-11-08T10:05:28","date_gmt":"2019-11-08T10:05:28","guid":{"rendered":"https:\/\/beingdigitalz.com\/blog\/?p=33"},"modified":"2024-02-01T17:23:27","modified_gmt":"2024-02-01T11:53:27","slug":"google-confirms-it-shortened-search-results-snippets-after-expanding-them-last-december","status":"publish","type":"post","link":"https:\/\/www.beingdigitalz.com\/blog\/google-confirms-it-shortened-search-results-snippets-after-expanding-them-last-december\/","title":{"rendered":"Google Confirms It Shortened Search Results Snippets After Expanding Them Last December"},"content":{"rendered":"\r\n

Time Spent Increasing Meta Descriptions For The Longer Google Search Results Snippets May Have Been Wasted<\/h2>\r\n\r\n\r\n\r\n

Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, \u201cOur search snippets are now shorter on average than in recent weeks.\u201d He added that they are now \u201c\u2026 slightly longer than before a change we made last December.<\/p>\r\n\r\n\r\n\r\n

Google told Search Engine Land in December that writing meta descriptions doesn\u2019t change with longer search snippets, telling webmasters back then that there is \u201cno need for publishers to suddenly expand their meta description tags.<\/p>\r\n\r\n\r\n\r\n

Sullivan said, \u201cThere is no fixed length for snippets. Length varies based on what our systems deem to be most useful. He added, Google will not state a new maximum length for the snippets because the snippets are generated dynamically.<\/p>\r\n\r\n\r\n\r\n

RankRanger\u2019s tracker tool puts the new average length of the description snippet field on desktop at around 160 characters, down from around 300+ characters\u2026<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

while mobile characters for the search results snippets are now down to an average of 130 characters<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n","protected":false},"excerpt":{"rendered":"

Time Spent Increasing Meta Descriptions For The Longer Google Search Results Snippets May Have Been Wasted Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, \u201cOur search snippets are now shorter on average than in recent […]<\/p>\n","protected":false},"author":1,"featured_media":230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\nGoogle Decreases Search Result Snippets - Being Digitalz<\/title>\n<meta name=\"description\" content=\"Google keeps on changing its algorithms and search result content snippets, look into the details of it on our blog, read to know more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beingdigitalz.com\/blog\/google-confirms-it-shortened-search-results-snippets-after-expanding-them-last-december\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Decreases Search Result Snippets - 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