{"id":461,"date":"2020-04-20T08:50:48","date_gmt":"2020-04-20T08:50:48","guid":{"rendered":"https:\/\/www.beingdigitalz.com\/blog\/?p=461"},"modified":"2024-07-15T11:42:52","modified_gmt":"2024-07-15T06:12:52","slug":"will-social-distancing-accelerate-a-trend-toward-home-as-headquarters","status":"publish","type":"post","link":"https:\/\/www.beingdigitalz.com\/blog\/will-social-distancing-accelerate-a-trend-toward-home-as-headquarters\/","title":{"rendered":"Will Social Distancing Accelerate A Trend Toward Home As Headquarters?"},"content":{"rendered":"<div class=\"detail__text drop-cap\">\n<div class=\"rich-text\">\n<p>As COVID-19 sweeps around the world, vast swaths of the workforce find themselves working from home for extended periods for the first time. Many of them are learning how to structure time and use technology to make the transition as seamless as possible.<\/p>\n<p>But the coronavirus could accelerate a trend that was already underway. Even before social distancing and sheltering in place, home was becoming the logistical headquarters for busy people looking to make better use of their time. Whether it was skipping the commute or the line at the grocery store, online searches and shopping habits prior to the pandemic indicated a desire by people to spend more of their time on pursuits that give them joy, pleasure, or comfort (and less of it sitting in traffic).<\/p>\n<h2>Working From Home<\/h2>\n<p>Thanks to advances like high-speed internet and better teleconferencing technology, more and more people were already transforming their homes from places where they eat, sleep, and make family memories into places where they also work.<\/p>\n<\/div>\n<\/div>\n<div class=\"inline-image\">\n<div class=\"inline-image__wrapper \">\n<div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-462 aligncenter\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/04\/work-from-home-300x94.jpg\" alt=\"work from home\" width=\"629\" height=\"197\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/04\/work-from-home-300x94.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/04\/work-from-home-768x240.jpg 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/04\/work-from-home.jpg 1000w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<\/div>\n<footer class=\"inline-image-footer\">\n<div class=\"inline-image-footer__data\"><\/div>\n<div class=\"inline-image-footer__action-group\">Telecommuting and remote work had been on the rise for years, as people sought more flexible work arrangements or took on side gigs to make ends meet. Prior to the pandemic, mobile searches for \u201cremote jobs\u201d had increased by over 210% over the last two years.<\/div>\n<\/footer>\n<\/div>\n<\/div>\n<div class=\"inline-image\">\n<div><\/div>\n<div class=\"inline-image__wrapper \"><span style=\"font-size: 1rem;\">And it\u2019s not just searches. The actual number of people working from home is on the rise. A <\/span><u style=\"font-size: 1rem;\">G<\/u><u style=\"font-size: 1rem;\">lobal Workplace Analytics<\/u><span style=\"font-size: 1rem;\"> analysis of the U.S. Census Bureau\u2019s American Community Survey data between 2005 and 2018 found that working at home has grown by 173% between 2005 and 2018 and that \u201c5 million employees (3.6% of the workforce) now work from home at least half the time.\u201d Those figures exclude the self-employed.<\/span><\/div>\n<\/div>\n<div class=\"inline-image\">\n<div class=\"inline-image__wrapper \">\n<div><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-463 aligncenter\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/04\/Social-Distancing-300x94.jpg\" alt=\"Social Distancing\" width=\"578\" height=\"181\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/04\/Social-Distancing-300x94.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/04\/Social-Distancing-768x240.jpg 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/04\/Social-Distancing.jpg 1000w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/div>\n<footer class=\"inline-image-footer\">\n<div class=\"inline-image-footer__data\">\n<p class=\"inline-image-footer__text\">The primary driver seems to be a better quality of life. In its Global Workspace Survey, flexible workspace provider <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-research-shows-that-flexible-working-is-now-a-top-consideration-in-the-war-for-talent-300818790.html\" target=\"_blank\" rel=\"noopener noreferrer\"><u>IWG found that<\/u><\/a> \u201c80% of workers in the U.S. would choose a job that offered flexible working over a job that didn\u2019t, and [30%] of people value being able to choose their work location over an increase in vacation time.\u201d It also found that \u201cmore than two-fifths of U.S. workers see commuting as the worst part of their day.\u201d<\/p>\n<\/div>\n<\/footer>\n<\/div>\n<\/div>\n<div class=\"detail__text\">\n<div class=\"rich-text\">\n<h2>Groceries From The Couch<\/h2>\n<p>With more people spending time at home \u2014 and perhaps because fewer commutes mean fewer side trips to the grocery \u2014 shopping patterns have been changing as well.<\/p>\n<p>E-commerce is nothing new. People have been shopping and buying everything from books to appliances online for over a decade. Now they\u2019re adding groceries to the mix. One of the clearest indications of this is the growth in searches for grocery delivery and pickup services. Pre-outbreak mobile searches for \u201cgrocery delivery\u201d have grown over 130% over the past two years. That includes searches for phrases like \u201cgrocery delivery near me\u201d and \u201cgrocery delivery app.\u201d This rise coincides with major grocery chains offering delivery and pickup service \u2014 and advertising them \u2014 nationwide.<\/p>\n<p><a href=\"https:\/\/www.npd.com\/wps\/portal\/npd\/us\/news\/press-releases\/2019\/as-grocery-wars-heat-up-a-growing-number-of-consumers-enlist-in-ordering-groceries-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>According to NPD<\/u><\/a>, the number of U.S. consumers 18 and older who shopped online for groceries, whether delivery or pickup, increased by about 51 million from the quarter ending November 2018 to the quarter ending February 2019.<\/p>\n<p><a href=\"https:\/\/www.npd.com\/wps\/portal\/npd\/us\/news\/press-releases\/2018\/us-consumers-take-an-omnichannel-approach-when-it-comes-to-grocery-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>An earlier study<\/u><\/a> by NPD found that the benefits of online grocery shopping, like not needing to leave home, price comparisons, speed, and not having to wait in lines are enough for a growing number of consumers to be enticed. And the top barrier to online grocery shopping was \u201cwanting to pick out their own fresh items.\u201d<\/p>\n<h3>Looking Forward<\/h3>\n<p>With millions now working from home out of necessity and ordering grocery delivery or pickup to adhere to health officials\u2019 guidelines, consumer sentiment regarding remote work and online grocery shopping is likely to change. More people are likely to realize that it\u2019s not as hard as they once thought. Everyone is forming new habits and establishing new norms.<\/p>\n<p>For the time being, people working from home may be searching and shopping for ways to create comfortable work spaces in their homes or replicate their office. Meanwhile, people looking for grocery services might be a little less worried about speed or the quality of their produce and more concerned about accurate inventory messaging.<\/p>\n<p>In the short term, marketers will need to find ways to be helpful to people trying to meet their most basic needs. And in the long term, we\u2019ll all need to adapt to this \u201cnew normal\u201d and work to understand what it means for all aspects of our industry when home becomes people\u2019s new headquarters.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As COVID-19 sweeps around the world, vast swaths of the workforce find themselves working from home for extended periods for the first time. Many of them are learning how to structure time and use technology to make the transition as seamless as possible. But the coronavirus could accelerate a trend that was already underway. Even [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Social Distancing Change Home Into Office - Being Digitalz<\/title>\n<meta name=\"description\" content=\"With the COVID escalating and locking people to homes will it cause people to make their homes into office, know how the pandemic have affected work and personal life from our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beingdigitalz.com\/blog\/will-social-distancing-accelerate-a-trend-toward-home-as-headquarters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Social Distancing Change Home Into Office - 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