{"id":477,"date":"2020-05-13T09:02:42","date_gmt":"2020-05-13T09:02:42","guid":{"rendered":"https:\/\/www.beingdigitalz.com\/blog\/?p=477"},"modified":"2024-02-01T17:21:41","modified_gmt":"2024-02-01T11:51:41","slug":"impact-of-voice-search-on-seo-in-2020","status":"publish","type":"post","link":"https:\/\/www.beingdigitalz.com\/blog\/impact-of-voice-search-on-seo-in-2020\/","title":{"rendered":"Impact of Voice Search on SEO in 2020"},"content":{"rendered":"

Google changes its algorithm once or twice, every day (500+ algo launches in a year).<\/p>\n

Internet voice search could be set to disrupt SEO conventions, so businesses would be well-advised to stay informed of the changes and plan accordingly.<\/p>\n

With every year seeing new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of these transformations in the market has been caused by the widespread adoption of voice search technology and its effects on internet usage.<\/p>\n

Voice queries on mobile\u2026..<\/p>\n

\"Voice<\/p>\n

The chronically expanded use of smartphones and the arrival of personal assistants has led to their prominence.<\/p>\n

Voice queries are like a two-way conversation and they aim to help the user complete tasks from their life in real-time, like booking tickets and making a purchase.<\/p>\n

As a consequence, this has had an impact on search engine optimization<\/b><\/a>, where following SEO best practices is essential for most businesses in the current era. Internet voice search could be set to disrupt SEO conventions, so businesses would be well-advised to stay informed of the changes and plan accordingly.<\/p>\n

Rise in Voice Technology<\/h2>\n

Voice recognition technology has significantly improved since its inception. Google claims 95 percent accuracy, while the Chinese iFlytek speech recognition system has an accuracy of 98%.<\/p>\n

Voice technology has also spread to devices that fall under the umbrella term, the Internet of Things (IoT), such as a smart TV, a smart thermostat or a home kit. While it may be possible, internet voice search doesn\u2019t have direct applications for most of these devices yet, and by far the greatest share of searches are currently made on either a smartphone or a smart speaker.<\/p>\n

Twenty percent of queries on Google\u2019s mobile app and Android devices are made with voice, while 31% of smartphone users use voice at least once a week.<\/p>\n

Effect of Voice Search in SEO<\/h2>\n

Keyword length<\/strong><\/h3>\n

Spoken language usually isn\u2019t as concise as the written word, so queries will be longer than the three or four keyword searches more common to graphical user interfaces (GUI). Voice searches currently average 29 words in length, according to Backlinko<\/b><\/a>. SEO strategists will need to adjust by using more long-tail keywords, with the added benefit that the longer the keyword phrases are, the higher the probability of conversion.<\/p>\n

Question Phrases Dominate Voice Search<\/h3>\n

Voice searches will more frequently include the question words who, which, when, where, and how, that are usually omitted in written searches. Marketers need to ensure content can deliver accurate and relevant answers to voice search queries, and distinguish between simple questions and those that require more comprehensive answers. Queries that can be answered with very short responses typically won\u2019t generate traffic to a website because Google will often provide the required information via featured search snippets.<\/p>\n

Semantic Search Will Become More Important<\/strong><\/h3>\n

As opposed to lexical searches that look for literal matches of keywords, semantic searches attempt to find the user\u2019s intended meaning within the context of the terms used. This understanding can be aided by user search history, global search history, the location of the user and keyword spelling variations.<\/p>\n

Google\u2019s RankBrain is an artificial intelligence system designed to recognize words and phrases in order to improve internet search outcomes. This independent thinking quality of RankBrain helps it take query handling to a more sophisticated level. Hummingbird is another Google technology that helps natural language queries. It helps search result pages be more relevant based on context and intent, causing relevant pages to rank higher.<\/p>\n

Local Searches<\/strong><\/h3>\n

Voice technology has brought an increased emphasis on the use of local search. Consumers are three times more likely to search locally when searching by voice. Research carried out over the last year shows that 58% of consumers find local businesses using voice search, and 46 percent use voice technology to find information on local businesses daily. Marketing strategies should account for this change and optimize for \u201cnear me\u201d queries.<\/p>\n

The impact of voice technology on SEO is certain. Given the huge rise in the adoption and use of voice, the impact on businesses will be considerable. Those brands that can anticipate and stay ahead of the changes before they happen will surely reap the benefits in years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google changes its algorithm once or twice, every day (500+ algo launches in a year). Internet voice search could be set to disrupt SEO conventions, so businesses would be well-advised to stay informed of the changes and plan accordingly. With every year seeing new technological developments that shift the boundaries of business, working to take […]<\/p>\n","protected":false},"author":1,"featured_media":479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,3],"tags":[],"yoast_head":"\nHow To Adapt With Voice Searches On SEO - Being Digitalz<\/title>\n<meta name=\"description\" content=\"Internet algorithm keeps updated, learn from our blog how to stay updated and be prepared for the voice searches on SEO for business elevation, do read to find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beingdigitalz.com\/blog\/impact-of-voice-search-on-seo-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Adapt With Voice Searches On SEO - 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