{"id":517,"date":"2020-05-29T10:45:58","date_gmt":"2020-05-29T10:45:58","guid":{"rendered":"https:\/\/www.beingdigitalz.com\/blog\/?p=517"},"modified":"2023-03-13T12:58:07","modified_gmt":"2023-03-13T12:58:07","slug":"5-key-trends-shaping-consumer-behaviour-amid-covid-19","status":"publish","type":"post","link":"https:\/\/www.beingdigitalz.com\/blog\/5-key-trends-shaping-consumer-behaviour-amid-covid-19\/","title":{"rendered":"5 Key Trends Shaping Consumer Behaviour Amid COVID-19"},"content":{"rendered":"

Google\u2019s new report highlights the 5 important trends that can help us get an idea of how customer\u2019s actions are changing.<\/p>\n

Google has released a new set of research, that is specifically designed to help marketers respond and react to the changes caused due to COVID-19.<\/p>\n

According to Google, over 4 billion people worldwide are staying indoors, which has resulted in a significant shift in online etiquettes.<\/p>\n

The research has highlighted five important trends that demonstrate how consumers\u2019 expectations, interests, and purchasing behaviour has changed over the last few months.<\/p>\n

\"\"<\/p>\n

Here are the five important trends that are mentioned in Google\u2019s report:<\/p>\n

    \n
  1. \u00a0Consumers are using multiple devices.<\/li>\n
  2. \u00a0Increased dependence on Google<\/li>\n
  3. \u00a0People are developing and nurturing relationships virtually<\/li>\n
  4. \u00a0Adjusting schedules to be at-home-first<\/li>\n
  5. \u00a0People are taking more self-care more than ever before.<\/li>\n<\/ol>\n

    Based on Google\u2019s latest report, here\u2019s more insights into each of these trends:<\/p>\n

    1.\u00a0Using Multiple Electronic Devices<\/strong><\/h2>\n

    As individuals use different devices to browse the internet more than ever before, content<\/strong> <\/a>consumption is skyrocketing and is expected to increase significantly in the not so distant future.<\/p>\n

    Staying at home has increased by 60% in the amount of content accessed and read.<\/p>\n

    2. Critical Information<\/strong><\/h2>\n

    There has been an increase in searches for basic information and content to meet essential needs:<\/p>\n

      \n
    • Search enthusiasm for \u201cgroceries delivery\u201d and \u201conline grocery shopping\u201d grew by 23% year on year.<\/li>\n
    • The number of Americans watching online cooking shows and videos has increased at a rate of 31%, which is significantly higher than March 2019.<\/li>\n
    • Search enthusiasm for \u201ctelemedicine\u201d has increased by up to 150% week-over-week in the US.<\/li>\n
    • Searches for \u201conline pharmacy\u201d has increased all around by a staggering 100% year over year.<\/li>\n<\/ul>\n

      3. Connecting Virtually<\/strong><\/h2>\n

      Since people are staying physically apart from each other, they\u2019re finding new links and supporting relationships virtually.<\/p>\n

      Here are few examples of this, based on Google\u2019s data:<\/p>\n

        \n
      • As of April, Google Meet is now hosting 3 billion minutes of video meetings and is witnessing 3 million new users daily.<\/li>\n
      • In March 2020, half of US consumers used video calls to communicate with their family and friends.<\/li>\n
      • On YouTube channels, there has been a hike in \u201cwith me\u201d recordings, where people film themselves going about with their regular normal tasks like cooking, cleaning, shopping etc.<\/li>\n
      • Views of videos containing \u201cstudy with me\u201d in the title, are 54% higher contrasted with a similar period a year ago in the US.<\/li>\n<\/ul>\n

        4. Scheduling Routines<\/strong><\/h2>\n

        With no information on when the Covid crisis will end, especially as a vaccine is at least a few months away, there is no clarity on how long the current situation will go on for, due to which people are adjusting their schedules to be internet-first.<\/p>\n

        All individuals are adjusting their ordinary activities to satisfy the demands of isolation.<\/p>\n

        Here are few examples of the same:<\/p>\n

          \n
        • Interest for search on \u201ctelecommuting\u201d has reached an all-time high on YouTube and Google in mid-March, and has been growing ever since.<\/li>\n
        • Also, there has been an increase in searches for \u201cstationary bicycles\u201d around the world, as well as for \u201cdumbbell set.\u201d<\/li>\n<\/ul>\n

          5. More Self-Care<\/strong><\/h2>\n

          As all the individual are facing the challenge to stay home, they are concentrating more on taking care of their own physical and mental needs.<\/p>\n

          Some examples of this from Google\u2019s data:<\/p>\n

            \n
          • Views for meditation-related videos are up by a remarkable 51%, as compared to 2019 in the US alone.<\/li>\n
          • Searches for \u201cbored or exhausted\u201d have raised remarkably in March.<\/li>\n
          • Searches for \u201cgames,\u201d \u201criddles,\u201d and \u201ccoloring books\u201d expanded during in March.<\/li>\n<\/ul>\n

            \"consumer<\/p>\n","protected":false},"excerpt":{"rendered":"

            Google\u2019s new report highlights the 5 important trends that can help us get an idea of how customer\u2019s actions are changing. Google has released a new set of research, that is specifically designed to help marketers respond and react to the changes caused due to COVID-19. According to Google, over 4 billion people worldwide are […]<\/p>\n","protected":false},"author":1,"featured_media":518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\nAdapting to Times - Uncover Consumer Behaviour Trends<\/title>\n<meta name=\"description\" content=\"The key to successful marketing is understanding users and shaping your strategy accordingly, read our blog to know the trending consumer behaviors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beingdigitalz.com\/blog\/5-key-trends-shaping-consumer-behaviour-amid-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adapting to Times - Uncover Consumer Behaviour Trends\" \/>\n<meta property=\"og:description\" content=\"The key to successful marketing is understanding users and shaping your strategy accordingly, read our blog to know the trending consumer behaviors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beingdigitalz.com\/blog\/5-key-trends-shaping-consumer-behaviour-amid-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Being Digitalz Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-29T10:45:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T12:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2020\/05\/key-trends.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Being Digitalz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Being Digitalz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adapting to Times - 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