{"id":872,"date":"2021-06-30T13:38:46","date_gmt":"2021-06-30T13:38:46","guid":{"rendered":"https:\/\/www.beingdigitalz.com\/blog\/?p=872"},"modified":"2024-11-19T12:54:04","modified_gmt":"2024-11-19T07:24:04","slug":"design-systems-and-seo-does-it-help-or-hinder-serp-achievements","status":"publish","type":"post","link":"https:\/\/www.beingdigitalz.com\/blog\/design-systems-and-seo-does-it-help-or-hinder-serp-achievements\/","title":{"rendered":"Design Systems and SEO: Does It Help or Hinder SERP Achievements?"},"content":{"rendered":"

In many respects, a website is the home of your business on the web. To this end, it\u2019s perhaps fitting that creating a website is not unlike building a house. To achieve your intentions, you\u2019ll need to establish solid foundations before commencing construction. When it comes to building a website from scratch, that means engineering your design systems and templates to maximize SEO potential.<\/p>\n

Many businesses emphasize content and keywords in their SEO strategy, with design becoming an afterthought. To return to our house-building analogy, that\u2019s like laying a solid roof upon unstable walls. There is no denying that superior copy is critical to enjoying a successful approach to SEO. Even the most gifted writer cannot overcome substandard web design and user experience, though.<\/p>\n

What Is A Design System?<\/h2>\n

No website, no matter how well designed, will remain the same forever. Therefore, websites and web apps need to be\u00a0regularly audited, refreshed, and even wholly redesigned. Such steps are the only way to retain your target audience\u2019s interest and ensure that you remain one step ahead of Google\u2019s ever-evolving SEO algorithms.<\/p>\n

At the very least, a website redesign is necessary every three years. If you diagnose a plummet in traffic, it may become essential sooner than this.\u00a0Take a deep breath, review your data, and ascertain what is to blame for your drop-in visitors. If you suspect that your web design is the issue, a wait-and-see approach will not yield results. Your traffic will continue to drop, and the longer you wait to resolve the problem, the more mountains you will need to overcome.<\/p>\n

Now, as anybody that has ever built a website from scratch will know, the task requires two things in abundance \u2013 time and money. Both are precious commodities for a business, especially an SME.<\/p>\n

Alas, all websites periodically need a little tinkering under the bonnet. If you have established a\u00a0design system, this will be significantly less disruptive. Effective website design systems ensure that your tech team or design agency has a firm and reliable blueprint to work from, and everything is in its place. Essentially, any work on your website is editorial rather than creative. As a result, you\u2019ll enjoy positive implications on labor intensiveness and expense alike.<\/p>\n

Above all, design systems create a positive user experience. If you expect to have any measure of success with your SEO strategy,\u00a0superior UX is non-negotiable. 21st<\/sup>\u00a0Century consumers have more choice than ever before, and patience is in short supply. If your website design system does not meet users\u2019 needs quickly and efficiently, visitors will stay away \u2013 and Google will sit and take notice.<\/p>\n

Do Design Systems Influence SEO Performance?<\/h2>\n

SEO and design systems initially appear to be opposites. Web designers focus on making a site look fabulous and providing accessible, fluid navigation. Copywriters ensure that the content meets a users\u2019 needs, convincing them to follow the steps laid out in web design. In reality, these two disciplines are entwined when it comes to maximizing SEO.<\/p>\n

First thing\u2019s first \u2013 if you redesign a website without factoring your SEO into the equation, disaster awaits. Forget to apply\u00a0301 redirects, and Google may wipe your entire SEO strategy overnight. If all else fails, at least take advantage of UX microcopy to create\u00a0engaging, interactive 404 pages. Ensuring that a redesigned website can still find high-performing pages is the only way to maintain SEO and SERP progress, though.<\/p>\n

In addition, consider the impact of design on your SEO. Consider how mobile-friendly your design system us, and what coding you use. Anything more complex than industry-standard CSS or HTML may capture the imagination of a first-time user but can be considered a novelty. It may be challenging for readers to understand how to navigate such a site, and you\u2019ll struggle to optimize your content. These issues will have a knock-on effect on your page ranking.<\/p>\n

What Makes The Ideal Web Design for SEO & SERPs?<\/h2>\n

As discussed, any business or individual must update their website from time to time. Even if your site is still pulling in traffic, there is no harm in making tweaks. It\u2019s much easier to keep traffic flowing than to regain loyalty and interest from lapsed consumers.<\/p>\n

When reviewing your website\u2019s design templates, ensure that you consider the following to maximize the impact of your SEO strategy<\/strong><\/a>.<\/p>\n

1. Clear Brand Messaging<\/h3>\n

First and foremost, ensure that your website design templates clearly and directly explain your brand values and mission. Imagine that every click on your site is from a first-time visitor. Do they know what you can offer and how you\u2019ll do so? If you cannot convince a user that you\u2019re worthy of their attention in\u00a0less than 15 seconds, they\u2019re likely to click away and be lost for good. Google will acknowledge this bounce rate and adjust your quality score accordingly<\/p>\n

2. Investigating Competitors<\/h3>\n

As we have mentioned previously, all websites need to undergo periodic renewal, including your competitors\u2019 online presence. Be sure to constantly check in on what your rivals are doing, especially those that seem to enjoy excellent SEO performance. Take your findings and build upon them, whether that\u2019s taking a skyscraper approach to SEO copy or adjusting the layout and design of your site to meet the industry gold standard.<\/p>\n

Before you embark on any kind of website redesign, factor all these matters into your thinking. If you create a website design system that meets all criteria, any future adjustments will be considerably more straightforward.<\/p>\n

3. Understanding Industry Trends<\/h3>\n

As well as keeping an eye on your competitors, think about industry trends. While every consumer is unique, large groups can be relied upon to embrace a herd mentality. When building a design system, ensure that you can showcase any social awareness campaigns. Be ready to alter payment methods if a new financial platform takes the world by storm. Consider introducing one-click models to reach pages if these become popular. Few consumers will place their trust in a website that is deemed archaic and out of touch with contemporary tastes and expectations.<\/p>\n

4. Be Mobile-friendly<\/h3>\n

Website design packed with bells and whistles can look spectacular on a large HD screen. Consider how your site will perform when squeezed into a 5.5\u2033 smartphone display, though. More and more people are eschewing desktop browsing for a portable alternative, which must factor into your design template. Failure to\u00a0cater to the mobile market\u00a0will place you firmly in Google\u2019s bad books.<\/p>\n

5. User Experience<\/h3>\n

Arguably the most prominent concern of them all \u2013 you must ensure that your website design offers an\u00a0enhanced UX for your visitors. Get people from A to B with a minimum of fuss. Do not be tempted to stuff your site with additional pages, creating more links in a chain to flex your copy-writing muscles or cram in more advertising. Speed and simplicity will always win out.<\/p>\n

6. Ease of Adjustment<\/h3>\n

Is your website\u2019s design system engineered in-house or through an external agency? It\u2019s better to bring in outside help if you are not an expert in this field. If you do so, however, ensure that you understand how to make any changes yourself. Fast action may be required, and you will not want to be at the mercy of a third party\u2019s availability.<\/p>\n

7. Get Meta<\/h3>\n

Meta text and tags will not directly influence your page ranking with Google, as they do not influence a quality score. Appropriate meta tags on images can help images be sourced by search engines, though, as well as enhancing UX for visually impaired visitors.<\/p>\n

8. Gather First-party Data<\/h3>\n

Another consideration when building a website design system for your SEO is the capturing of first-party data. In 2021, the real currency is information. By understanding your target audience and obtaining data that they willingly provide themselves, you tailor your offering to those likeliest to use it. Do not neglect opportunities to\u00a0source this data for yourself\u00a0\u2013 it will save time and money and ensure accuracy when building a customer profile.<\/p>\n

9. Think Like Google<\/h3>\n

Whether we like it or not, this is Google\u2019s world, and we\u2019re just living in it. Set up alerts and do whatever you can to stay one step ahead of any algorithm updates, whether major or minor. History is littered with horror stories of websites that lost four figures of revenue overnight due to traffic slumps following an algorithm update. While it\u2019s impossible to predict what The Big G will get up to next, you can at least protect yourself by pre-empting changes.<\/p>\n

10. Avoid Intrusive Advertising<\/h3>\n

For some websites, advertising is a necessary evil to maintain a revenue stream. Always consider the placement and style of advertising in your website design system. Static ads that fill a page or videos that slow down performance will infuriate users and lead to a high bounce rate. Google will also notice these issues and reduce your quality score accordingly. Slow loading speeds and an emphasis on advertising over quality content are both red flags.<\/p>\n

11. Investigate ROI<\/h3>\n

Finally, think about how you will assess the success \u2013 or otherwise \u2013 of your SEO strategy. Is it time to\u00a0update your choice of SEO tool? Think about the KPIs you measure regularly, and ensure your website design system supports such tools and plug-ins. There is little point in investing in SEO services if you are unaware of their performance.<\/p>\n

Does Copy Influence SEO & SERPs More Than Design Systems?<\/h2>\n

As discussed, a gold standard copy will not supersede poor website design. However, this does not mean that you ignore your copy needs in favor of focusing on aesthetics. Relevance and information are just as crucial to UX as rapid negotiation of a website. Never lose track of the importance of Google\u2019s algorithms, either. If you fall foul of\u00a0E-A-T\u00a0expectations, it can be challenging to regain your standing.<\/p>\n

So, to answer the question above, copy is not more important than website design \u2013 but it\u2019s equally critical. A well-planned website will attract attention but great copy will retain it. Copy alone will not dictate a stellar Google quality score but can bolster conversions and improve CTR on paid advertising. Such steps are vital when taking advantage of SERPs.<\/p>\n

All of this raises an important question \u2013 what should come first when prepping an SEO strategy, copy or design? Returning to the house-building analogy that opened this guide, design is the sturdy, reliable bricks and mortar of a dwelling. Copy is the personal touch that makes a house a home and something uniquely your own.<\/p>\n

If you were building a home from scratch, however, would you not feel strongly about ensuring it met your needs? You would ensure that the dimensions accommodate your existing furniture and that the blueprints provide enough space that you will not need to move any time soon.<\/p>\n

If you have your copy planned out before creating a website design<\/strong><\/a> system, you will have a margin for error. You can tailor every step of the user journey to the text that you have prepared, and where necessary, streamline your content with the aid of\u00a0data storytelling. Above all, you can adjust copy without too much fuss, adapting to the ever-shifting SEO landscape. A design system is considerably tougher to remold around your prose. Always keep this in mind when planning your website.<\/p>\n","protected":false},"excerpt":{"rendered":"

In many respects, a website is the home of your business on the web. To this end, it\u2019s perhaps fitting that creating a website is not unlike building a house. To achieve your intentions, you\u2019ll need to establish solid foundations before commencing construction. 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