![\"Reddit](\"https:\/\/www.searchenginewatch.com\/wp-content\/uploads\/2021\/06\/Reddit-and-Quora-DR.png\")
<\/p>\nAccording to\u00a0Alexa, Reddit is the seventh most popular website in the US, surpassing even Wikipedia. It\u2019s a community-based platform with 130K+ niche-based subreddits brimming with highly active users.<\/p>\n
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Although different from Reddit in terms of structure, Quora is equally worthy of marketers\u2019 attention. It\u2019s a Q&A platform with a DR of 91, making it a highly trustworthy resource, frequently shown in\u00a0SERP.<\/p>\n
Both platforms have strict moderation and high content standards, which means no spamming or self-promotion is allowed. Google is known to favor links from clean unspammed resources, which is why backlinks from either of these platforms will be useful for your backlink portfolio.<\/p>\n
Apart from that, expanding your brand\u2019s online presence is crucial for the\u00a0EAT Google algorithm. This is aimed to provide users with relevant, and useful information.<\/p>\n
This is where Quora answers and Reddit comments and posts come into play. Submitting helpful and informative answers can get you far in your promotion strategy, but let\u2019s first start with some theory.<\/p>\n
Many SEO specialists don\u2019t consider Quora and Reddit viable sources for link-building because the backlinks coming from these platforms are no-follow.<\/p>\n
Taking into account the myth about the uselessness of Nofollow links \u2013 Nofollow translates into no-good for them.<\/p>\n
This misconception is easy to clear up:<\/p>\n
![\"John](\"https:\/\/www.searchenginewatch.com\/wp-content\/uploads\/2021\/06\/John-Mu-on-backlink-building-on-Quora.png\")
<\/h2>\nA thorough and properly formatted user profile is essential for Quora. Your profile should look trustworthy for your answers to be considered valuable and included in the feed. Here are some points you need to include:<\/p>\n
You can either copy them from your LinkedIn profile or fill them out and add some more info. \u201cCredentials\u201d is the part of your profile where you can add links to your portfolio, info about previous companies you worked for, your educational background \u2013 anything that can make people believe that you are indeed an expert in your field.<\/p>\n
Profiles with a photo instill more trust and are more relatable for other users. Try to avoid funky pictures or graphics.<\/p>\n
![\"Building](\"https:\/\/www.searchenginewatch.com\/wp-content\/uploads\/2021\/06\/Building-a-profile-on-Quora.png\")
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Now that your profile is all set up and looks good, it\u2019s time to get down to business and find relevant questions to showcase the expertise and skills you\u2019ve mentioned.<\/p>\n
Start with outlining some keywords, relevant to your niche. You can either do it yourself or you can use a keywords generator tool like SEMRush or Ahrefs.<\/p>\n
You can either choose questions with the most views because they\u2019re shown in the feed and get a lot of attention or go for unanswered questions and score a higher chance to get in the top spot.<\/p>\n
![\"Finding](\"https:\/\/www.searchenginewatch.com\/wp-content\/uploads\/2021\/06\/Finding-QAs-in-Quora.png\")
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Your answers on Quora should be informative and answer the question directly \u2013 include statistics, references, graphics, and other media that can help illustrate your points and give a better insight into the topic you\u2019re covering.<\/p>\n
The Quora algorithm filters out irrelevant answers and collapses them. The more expert and in-depth your answer is, the higher the chance that it gets shown in the feed and won\u2019t get collapsed.<\/p>\n
As for the length of the answer \u2013 short answers usually don\u2019t look authoritative and insightful. The optimal length of your answer should be between 1500 \u2013 2000 characters,\u00a0at least that\u2019s what we think of Crowdo.<\/p>\n
Formatting your answer is essential for making it look professional and easy to understand. No matter how much effort you\u2019ve poured into your answer and prior research \u2013 if you submit a wall of text, it won\u2019t do.<\/p>\n
Answers like these don\u2019t get enough upvotes and are mostly ignored by the viewers. Use all formatting means necessary to make your answer as appealing as possible: bullet points, appropriate headings, quotes \u2013 all of it will help your text look clear, engaging, and comprehensible.<\/p>\n
Plagiarism is a big no-no on Quora, and it might get you banned. If you use someone else\u2019s content to emphasize\/illustrate\/prove your point \u2013 always indicate the source.<\/p>\n
Although Quora allows self-promotion, it doesn\u2019t mean that you can blatantly abuse it. Clickbait titles are frowned upon on Quora, and the same goes for obvious begging for clicks, like \u201cCheck out my awesome website!\u201d.<\/p>\n
The link to your website must be organically inserted in the text and correspond to the context.<\/p>\n
For instance, you can present it as something that provides additional in-depth information: \u201cThis detailed overview of best digital marketing practices might come in handy to you.\u201d<\/p>\n
Answers with a single link to your website look suspiciously promotional and don\u2019t instill trust. Try including other topic-related, helpful links from reputable and authoritative sources like Wikipedia, Reddit, YouTube, or others.<\/p>\n
It will add a professional touch to your answer and increase its value for the reader.<\/p>\n
![\"Using](\"https:\/\/www.searchenginewatch.com\/wp-content\/uploads\/2021\/06\/Using-authoritative-sources.png\")
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Sometimes, even if you followed the\u00a0Quora guidelines\u00a0to the letter, your answer might get collapsed.<\/p>\n
![\"collapsed](\"https:\/\/www.searchenginewatch.com\/wp-content\/uploads\/2021\/06\/collapsed-answers.png\")
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The reasons may vary, from an error in the algorithm that can be corrected by writing a support ticket to a mistake on your part. Let\u2019s take a peek at the most common reasons why answers get collapsed:<\/p>\n
If you haven\u2019t indicated your field of expertise, skipped the credentials and bio description, the Quora algorithm may deem you unfit to answer certain questions due to the lack of trustworthiness of your profile.<\/p>\n
Make sure you clearly state the answer to the question.<\/p>\n
Posting long text walls containing no definitive answer and brimming with irrelevant links helps no one.<\/p>\n
A common mistake among those who only start working with Quora is to write as many replies as possible and cram all the links they can think of in their answers.<\/p>\n
You have to establish yourself as a trustworthy contributor first, show your expertise and only then strategically insert links into your replies. Start with writing 20+ helpful and informative answers without any links.<\/p>\n
If the Quora algorithm detects that your answers have no comments or upvotes, it may deem them unworthy of showing and collapse them.<\/p>\n
The ideal way would be to try to benefit the readers as much as possible and get this social traction organically.<\/p>\n
The rather \u201cgrey\u201d way would be to use other Quora profiles to upvote your answer and increase the view count.<\/p>\n
The approach you choose is completely up to you.<\/p>\n
Being a community-based platform, Reddit pushes you to come to the audience and pour actual value into the content you generate and share. On Reddit, you must be a part of the community if you want to succeed.<\/p>\n
Before submitting anything, you need to \u201cget the feel\u201d of what every community is about and tailor the content you contribute to be in line with the customs of each and every subreddit.<\/p>\n
An excellent way to start your marketing campaign on Reddit is to learn its basic rules, aka\u00a0Reddiquette. Let\u2019s take a quick look at the main ones:<\/p>\n
Don\u2019t rush to submit \u2013 Easy does it<\/strong><\/p>\n Reddit algorithm and moderators take into account your profile\u2019s age and authority, aka Karma (more on this later). If you rush to post right after you registered and haven\u2019t even researched the subreddit you\u2019d like to post on \u2013 it\u2019s a sure bet that your post will be removed.<\/p>\n Never beg for upvotes<\/strong><\/p>\n Upvotes and downvotes are used on Reddit to show appreciation or displeasure with posts or comments. Submissions with the highest upvote score rise to the top and may even reach the front page \u2013 the holy grail of Reddit. Begging for upvotes is rightfully considered to be a \u201cbig no\u201d.<\/p>\n
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