{"id":894,"date":"2021-07-20T05:32:51","date_gmt":"2021-07-20T05:32:51","guid":{"rendered":"https:\/\/www.beingdigitalz.com\/blog\/?p=894"},"modified":"2024-02-01T15:38:27","modified_gmt":"2024-02-01T10:08:27","slug":"5-reasons-why-your-websites-blog-is-important-for-seo","status":"publish","type":"post","link":"https:\/\/www.beingdigitalz.com\/blog\/5-reasons-why-your-websites-blog-is-important-for-seo\/","title":{"rendered":"5 Reasons Why Your Website\u2019s Blog Is Important for SEO"},"content":{"rendered":"<p>You would think a blog isn\u2019t important for all businesses, like a plumber or a title agency. Who wants to read about the day to day menial tasks of these industries? Well, there\u2019s probably someone out there who does. You can also play off current events or the time of the year and tie it back to your business. Like our blog post from last Fall \u201cHalloween Costumes Related To Online Marketing\u201c. Even if you\u2019re having a hard time brainstorming blog topics for a business, it\u2019s important to push out quality content. Here are five reasons why a blog is important for SEO.<\/p>\n<h2>1. It Offers A Steady Stream of Fresh Content<\/h2>\n<p>Whether you update your blog every week or every day, you\u2019re contributing fresh content that Google likes. Your service and about pages on your website may not change much, if at all. A blog will help your website stay relevant and rank higher. Search engines like to show the newest and most relevant content. Those keyword rich blog posts will show up and, in turn, will drive traffic to your website.<\/p>\n<h2>2. It\u2019s A Good Way to Implement Long-Tail Keywords<\/h2>\n<p>Your blog likely won\u2019t receive much traffic for those competitive keywords you\u2019re trying to rank out for. Blog posts on your website are a great way to use\u00a0<a href=\"https:\/\/seositecheckup.com\/articles\/how-to-integrate-long-tail-keywords-in-your-blog-posts\" target=\"_blank\" rel=\"noopener noreferrer\">long-tail keywords<\/a>\u00a0that maybe\u00a0your competitors haven\u2019t even thought of. For example, a local hotel in Chicago might be trying to rank for the keyword \u201cChicago hotels\u201d but is also targeting the long-tail keyword \u201cChicago hotels near Navy Pier.\u201d They could write up a blog post titled \u201cHow To Spend Date Night At Navy Pier\u201d and tie it back to their hotel using their chosen\u00a0long-tail keyword.<\/p>\n<h2>3. More Blogs, More Pages<\/h2>\n<p>The more pages you have on your website that are\u00a0relevant to your business, the more likely you\u2019ll rank for search terms related to your business. This is why it\u2019s important to implement keywords into your blog posts that you\u2019re targeting. Each blog page is one more opportunity to rank higher on search.<\/p>\n<h2>4. Backlinking<\/h2>\n<p>A link for a link. Seek out relevant and quality companies to link to in your blog posts and they may provide a link to your website on theirs. This could help generate more traffic to your website, and you\u2019re helping someone else out too. Building these relationships with relevant companies are key, and relevance is important. Websites that link to your site that have nothing to do with your industry will look fishy to Google and hurt your rankings.<\/p>\n<h2>5. Blog Posts Are Sharable<\/h2>\n<p>People love to share blog posts on their social media pages. More people are going to share a relevant blog post over a company\u2019s service page. Think about your target audience and write about things they care about in a way that makes sense to them. The more social media shares a blog post gets, the more people will click, re-share, and explore other pages on your website. Blog posts are great content for sharing on your\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/15-places-sharing-blog-posts-facebook-twitter\/128746\/?utm_content=buffer41285&amp;utm_medium=social&amp;utm_source=plus.google.com&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"noopener noreferrer\">company\u2019s social media<\/a>\u00a0pages too. While Google likes to show the most relevant content first, they also like to show popular and frequently shared content too.<\/p>\n<p>If you don\u2019t have a blog on your website yet, what are you waiting for? Your customers will love hearing what you have to say and Google will love that your website is updated and relevant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You would think a blog isn\u2019t important for all businesses, like a plumber or a title agency. Who wants to read about the day to day menial tasks of these industries? Well, there\u2019s probably someone out there who does. You can also play off current events or the time of the year and tie it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance Of Website Blog for SEO &amp; Content Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Search engine optimization is necessary to rank website on search result, so what is the role of blog in it how is it important for content marketing know by reading our blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beingdigitalz.com\/blog\/5-reasons-why-your-websites-blog-is-important-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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