{"id":973,"date":"2022-03-10T13:11:54","date_gmt":"2022-03-10T13:11:54","guid":{"rendered":"https:\/\/www.beingdigitalz.com\/blog\/?p=973"},"modified":"2024-02-01T16:14:30","modified_gmt":"2024-02-01T10:44:30","slug":"a-complete-b2b-seo-strategy-guide-for-2022","status":"publish","type":"post","link":"https:\/\/www.beingdigitalz.com\/blog\/a-complete-b2b-seo-strategy-guide-for-2022\/","title":{"rendered":"A Complete B2B SEO Strategy Guide for 2022"},"content":{"rendered":"<div class=\"intro-txt\">If you own a business that offers goods and services to other businesses (like we do here at Ahrefs), then you\u2019re probably wondering how to get your products\/services in front of your customers organically on Google.<\/div>\n<p>Luckily, we\u2019ve been doing this for years, so we\u2019ve learned a thing or two about B2B SEO strategies. Today, you\u2019re going to learn how to implement your own SEO strategy step by\u00a0step!<\/p>\n<p>In this guide, we\u2019ll cover the following:<\/p>\n<ul>\n<li>What B2B SEO\u00a0is<\/li>\n<li>How it differs from B2C SEO (spoiler: it doesn\u2019t)<\/li>\n<li>Our three-step B2B SEO strategy<\/li>\n<\/ul>\n<div id=\"1-what-is-b2b-seo\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<h2 class=\"link-text\" data-anchor=\"What is B2B SEO?\" data-section=\"1-what-is-b2b-seo\"><strong>What is B2B\u00a0SEO?<\/strong><\/h2>\n<\/div>\n<p>B2B SEO (business-to-business search engine optimization) is the process of creating and optimizing pages on your website to rank for keywords on search engines like Google.<\/p>\n<div id=\"2-b2b-seo-vs-b2c-seo\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<h2 class=\"link-text\" data-anchor=\"How does B2B SEO differ from B2C SEO?\" data-section=\"2-b2b-seo-vs-b2c-seo\"><strong>How Does B2B SEO Differ from B2C SEO?<\/strong><\/h2>\n<\/div>\n<p>As you can tell from the definition above, B2B SEO doesn\u2019t really differ that much from B2C SEO (business-to-consumer search engine optimization). While the reader may be different\u2014you\u2019re talking to executives and managers\u2014the process is pretty much the\u00a0same.<\/p>\n<p>Any SEO strategy is simple:<\/p>\n<ol>\n<li>Find keywords (related to what you\u2019re selling) that your target customers are searching for on Google<\/li>\n<li>Create search-optimized pages that best answer those searches<\/li>\n<li>Build links to those\u00a0pages<\/li>\n<\/ol>\n<p>And that\u2019s exactly what you\u2019ll learn to do in this\u00a0guide.<\/p>\n<div id=\"3-b2b-seo-strategy\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<h2 class=\"link-text\" data-anchor=\"Our three-step B2B SEO strategy\" data-section=\"3-b2b-seo-strategy\"><strong>Our Three-Step B2B SEO Strategy<\/strong><\/h2>\n<\/div>\n<p>We currently get an estimated 1.3M monthly visits from organic search:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-974\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/1.png\" alt=\"Ahrefs\u2019 Site Explorer\" width=\"1600\" height=\"303\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/1.png 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/1-300x57.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/1-1024x194.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/1-768x145.png 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/1-1536x291.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Here\u2019s the simple three-step B2B SEO strategy we used to achieve that:<\/p>\n<ol>\n<li>Find keywords your target customers are searching for<\/li>\n<li>Plan, create, and optimize content for those keywords<\/li>\n<li>Get backlinks to\u00a0pages<\/li>\n<\/ol>\n<h3>Step 1. Find Keywords Your Target Customers Are Searching For<\/h3>\n<p>You can\u2019t have an\u00a0<strong><a href=\"https:\/\/www.beingdigitalz.com\/seo-agency-in-mumbai\/\">SEO strategy<\/a><\/strong>\u00a0without knowing what your customers are searching for. Good keyword research\u00a0is the difference between getting a positive ROI and wasting your time and money on rankings that don\u2019t net your business any profit.<\/p>\n<p>There are many ways to do keyword research. But the simplest starting point is to look at what your business competitors are ranking for. Here\u2019s how:<\/p>\n<ol>\n<li>Find competitors invested in\u00a0SEO<\/li>\n<li>See what they\u2019re ranking for<\/li>\n<\/ol>\n<p>First, think of \u201cseed keywords\u201d to get you started. These are keywords you think your customers may be searching for to find your products\/services or solutions.<\/p>\n<p>For example, if you sell software that helps business owners create beautiful designs easily (like\u00a0Canva\u00a0does), here are some keywords you can start\u00a0with:<\/p>\n<ul>\n<li>Photo editor<\/li>\n<li>Logo maker<\/li>\n<li>Graph maker<\/li>\n<li>GIF maker<\/li>\n<\/ul>\n<p>Think of the most basic words your customers may type in Google to find your offerings.<\/p>\n<p>Once you\u2019ve brainstormed a list of five to 10 seed keywords, plug those keywords into Ahrefs\u2019\u00a0Keywords Explorer. Then click the \u201cBy domains\u201d tab under\u00a0<strong>Traffic share<\/strong>. This is how you find your search competitors.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-975\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/2.png\" alt=\"Traffic share\" width=\"1600\" height=\"796\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/2.png 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/2-300x149.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/2-1024x509.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/2-768x382.png 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/2-1536x764.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>It looks like\u00a0<strong>Design Hill<\/strong>,\u00a0<strong>Graphic Springs<\/strong>, and\u00a0<strong>Tailor Brands<\/strong>\u00a0are all potential search competitors for\u00a0Canva.<\/p>\n<p>Who comes up when you plug in your seed keywords? Put these search competitor URLs into a spreadsheet. Repeat for each seed keyword.<\/p>\n<p>Next, use Ahrefs\u2019\u00a0Content Gap tool\u00a0to find keywords your competitors are ranking for that you can also target. Plug your website into Ahrefs, then click \u201cContent gap\u201d in the sidebar.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-976\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/3.jpg\" alt=\"Content gap\" width=\"1600\" height=\"1051\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/3.jpg 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/3-300x197.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/3-1024x673.jpg 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/3-768x504.jpg 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/3-1536x1009.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Plug your competitors into the tool, like\u00a0so:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-977\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/4.jpg\" alt=\"Content Gap 1\" width=\"1324\" height=\"916\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/4.jpg 1324w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/4-300x208.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/4-1024x708.jpg 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/4-768x531.jpg 768w\" sizes=\"(max-width: 1324px) 100vw, 1324px\" \/><\/p>\n<p>Hit \u201cShow keywords,\u201d and you\u2019ll see a list of all the keywords that your competitors\u2019 websites rank for, but your website does\u00a0not.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-978\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/5.png\" alt=\"Content Gap 2\" width=\"1600\" height=\"938\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/5.png 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/5-300x176.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/5-1024x600.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/5-768x450.png 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/5-1536x900.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>If a keyword looks promising, open a new tab and search for it on Google to see the current search results. This will give you an idea of what kind of content is ranking for that keyword.<\/p>\n<p>For example, if we search \u201cdiscord logo\u201d from the list above, it appears this won\u2019t be a good keyword to target. It seems to be mostly just people looking to download Discord\u2019s logo:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-979\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/6.jpg\" alt=\"Discord\u2019s logo\" width=\"1600\" height=\"1551\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/6.jpg 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/6-300x291.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/6-1024x993.jpg 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/6-768x744.jpg 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/6-1536x1489.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>However, if we scroll down, we see a competitor ranking for the keyword with a guide to creating Discord logos:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-980\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/7-google-serp-result.png\" alt=\"Discord logos 1\" width=\"1226\" height=\"228\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/7-google-serp-result.png 1226w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/7-google-serp-result-300x56.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/7-google-serp-result-1024x190.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/7-google-serp-result-768x143.png 768w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/><\/p>\n<p>This signifies two things:<\/p>\n<ol>\n<li>People\u00a0<strong>may<\/strong>\u00a0be searching for a logo maker when they search for \u201cdiscord logo.\u201d<\/li>\n<li>If we create a similar landing page, we can potentially rank for this keyword as\u00a0well.<\/li>\n<\/ol>\n<p>Based on this information, I\u2019ll add this keyword to my list of potential keywords to target. Here\u2019s how to create a list on Ahrefs: On the \u201ckeyword overview\u201d page, click the \u201c+ Add to\u201d button, hover over \u201cKeywords\u00a0list,\u201d then click \u201c+ New\u00a0list.\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-981\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/8-create-list.jpg\" alt=\"8-create-list\" width=\"886\" height=\"916\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/8-create-list.jpg 886w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/8-create-list-290x300.jpg 290w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/8-create-list-768x794.jpg 768w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/p>\n<p>I recommend creating three lists based on importance:<\/p>\n<ol>\n<li><strong>High importance\u00a0<\/strong>\u2013\u00a0Keywords that are likely to earn you a high profit. Target these\u00a0first.<\/li>\n<li><strong>Low importance\u00a0<\/strong>\u2013 Keywords that are not likely to earn you a good profit or will take longer to earn you a profit. But you may still want to target these in the future.<\/li>\n<li><strong>Link building\u00a0<\/strong>\u2013\u00a0Keywords that receive a lot of natural links, such as statistical keywords or informational pages that other articles may link to as a resource.<\/li>\n<\/ol>\n<p>The keyword \u201cdiscord logo,\u201d for example, is a low-importance keyword, as we aren\u2019t sure how many people searching for it are actually searching for a tool to make their own logo versus how many just want to download Discord\u2019s actual logo.<\/p>\n<p>Another way of determining the profit potential of a given keyword is the CPC column.\u00a0<strong>A high CPC\u00a0<\/strong><em><strong>can<\/strong><\/em><strong>\u00a0signify there is a lot of money being made from a given keyword.<\/strong>\u00a0\u201cDiscord logo\u201d only has a CPC of $0.70, so it\u2019s probably not very profitable.<\/p>\n<div class=\"sidenote\">\n<div class=\"sidenote-title\">SIDENOTE.<\/div>\n<p>While a high CPC can signal potentially high-profit keywords, it shouldn\u2019t be the only determining factor. For example, the keyword \u201cseo services\u201d has a $25 CPC. But we won\u2019t target it for Ahrefs\u2019 website because Ahrefs doesn\u2019t offer SEO services.<\/p>\n<\/div>\n<p>Before we move on to the next step, let\u2019s look at an example of a high-importance keyword and a link building keyword.<\/p>\n<p>The keyword \u201cfitness logo\u201d is potentially a high-importance keyword. It has a good search volume (4,700) and a fairly high CPC ($3.00).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-982\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/9-fitness-logo-data.png\" alt=\"9-fitness-logo-data\" width=\"1136\" height=\"78\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/9-fitness-logo-data.png 1136w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/9-fitness-logo-data-300x21.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/9-fitness-logo-data-1024x70.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/9-fitness-logo-data-768x53.png 768w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<p>If we look at the SERP, we\u2019ll see tools that let you design your own fitness business logo. If Canva builds and optimizes a landing page targeting \u201cfitness logo,\u201d it will likely rank for this keyword and make a decent amount of extra income.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-983\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/10-google-serp-of-fitness-logo.jpg\" alt=\"10-google-serp-of-fitness-logo\" width=\"1600\" height=\"1086\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/10-google-serp-of-fitness-logo.jpg 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/10-google-serp-of-fitness-logo-300x204.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/10-google-serp-of-fitness-logo-1024x695.jpg 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/10-google-serp-of-fitness-logo-768x521.jpg 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/10-google-serp-of-fitness-logo-1536x1043.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Finally, an example of a link building\u00a0keyword is \u201cfont pairings.\u201d Canva created a\u00a0guide to font pairing\u00a0that has links from\u00a0<strong>more than 2,300 referring domains<\/strong>:<\/p>\n<div class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-984\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/11-site-explorer-overview-canva-guide.png\" alt=\"11-site-explorer-overview-canva-guide\" width=\"1592\" height=\"396\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/11-site-explorer-overview-canva-guide.png 1592w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/11-site-explorer-overview-canva-guide-300x75.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/11-site-explorer-overview-canva-guide-1024x255.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/11-site-explorer-overview-canva-guide-768x191.png 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/11-site-explorer-overview-canva-guide-1536x382.png 1536w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" \/><\/div>\n<div>\n<div class=\"wp-caption alignnone\">\n<p class=\"wp-caption-text\">Screenshot from Ahrefs\u2019\u00a0Site Explorer.<\/p>\n<p>Of course, it may have done some outreach to build these links (which we\u2019ll cover later). But the majority of links are naturally from other bloggers and websites linking to Canva\u2019s guide, which serves as a resource for their readers.\u00a0I know this because if we look at the guide\u2019s backlinks, we see lots of natural ones.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-985\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/12-backlinks-report-results.jpg\" alt=\"12-backlinks-report-results\" width=\"1600\" height=\"688\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/12-backlinks-report-results.jpg 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/12-backlinks-report-results-300x129.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/12-backlinks-report-results-1024x440.jpg 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/12-backlinks-report-results-768x330.jpg 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/12-backlinks-report-results-1536x660.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<\/div>\n<\/div>\n<div>\n<p>Note that link building keywords are a long-term strategy and should be of a lower priority for newer sites. This is because you typically need decent domain authority to rank for these keywords.<\/p>\n<p>Next, go through all the keywords from Ahrefs\u2019\u00a0Content Gap tool\u00a0and try to find at least five to 10 keywords for each of your three\u00a0lists.<\/p>\n<h3>Step 2. Plan, Create, &amp; Optimize Your Content<\/h3>\n<p>Now that you know what keywords to target, let\u2019s make a spreadsheet to help you plan and execute your SEO strategy. You can use\u00a0this spreadsheet template\u00a0as you follow along.<\/p>\n<p>To begin, export your three keyword lists. Then copy the Keyword, Search Volume, KD, and CPC columns, and paste them into your spreadsheet. It should look like\u00a0this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-986\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/13-template-excerpt.png\" alt=\"13-template-excerpt\" width=\"1196\" height=\"238\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/13-template-excerpt.png 1196w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/13-template-excerpt-300x60.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/13-template-excerpt-1024x204.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/13-template-excerpt-768x153.png 768w\" sizes=\"(max-width: 1196px) 100vw, 1196px\" \/><\/p>\n<p>Let\u2019s begin understanding and filling in the other columns. First, the Priority column shows which category (high, low, or link building) each keyword falls\u00a0under.<\/p>\n<p>The next three columns are the three Cs of search intent:<\/p>\n<ol>\n<li><strong>C<\/strong>ontent type<\/li>\n<li><strong>C<\/strong>ontent format<\/li>\n<li><strong>C<\/strong>ontent angle<\/li>\n<\/ol>\n<p>Search intent is the\u00a0<em>why<\/em>\u00a0behind a search query. In other words, why did this person do this search? Did they want to learn something? Were they looking to make a purchase? Or were they looking for a particular website?<\/p>\n<p>If you don\u2019t know the search intent of a keyword, you may end up optimizing a page for that keyword and not ranking for\u00a0it.<\/p>\n<p>I\u2019ll go over the basics of how to determine search intent. But for a deeper understanding, read our\u00a0full guide to search intent.<\/p>\n<h4>1. Content Type<\/h4>\n<p>The content type\u00a0can be any of the following:<\/p>\n<ul>\n<li>Blog post<\/li>\n<li>Product page<\/li>\n<li>Category page<\/li>\n<li>Landing page<\/li>\n<\/ul>\n<p>In the case of \u201cfitness logo,\u201d the search results are all landing pages. Here\u2019s what I see when I search for \u201cfitness logo\u201d and click on the first result:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-987\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/14-brand-crowd.png\" alt=\"14-brand-crowd\" width=\"1600\" height=\"966\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/14-brand-crowd.png 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/14-brand-crowd-300x181.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/14-brand-crowd-1024x618.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/14-brand-crowd-768x464.png 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/14-brand-crowd-1536x927.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>This page displays premade fitness logos you can edit and download. If you scroll down, you\u2019ll see a write-up about fitness logos and the company\u2019s services and software.<\/p>\n<p>Now let\u2019s go back and look at some of the other results. Here\u2019s the result in position #2:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-988\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/15-looka.png\" alt=\"15-looka\" width=\"1600\" height=\"716\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/15-looka.png 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/15-looka-300x134.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/15-looka-1024x458.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/15-looka-768x344.png 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/15-looka-1536x687.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>This company has a slightly different approach. Its page shows a form and some text above the fold (the area you see on the screen before you scroll down). But if we scroll down, we see samples of logos and some text about its services.<\/p>\n<p>The third result on the search page is mostly similar to the first\u00a0two:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-989\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/16-place-it.jpg\" alt=\"16-place-it\" width=\"1600\" height=\"752\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/16-place-it.jpg 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/16-place-it-300x141.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/16-place-it-1024x481.jpg 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/16-place-it-768x361.jpg 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/16-place-it-1536x722.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>The goal of this SERP research is to see what kind of content Google wants for a given keyword so that we can create something similar.\u00a0<\/strong><\/p>\n<p>This doesn\u2019t mean we should copy the content entirely. But if Google ranks pages that show examples of logos and logo designs that users can edit, we should take some inspiration from them. This is as if we create a page that is just text without logo examples, we may not rank for this keyword because it\u2019s not what searchers want to\u00a0see.<\/p>\n<h4>2. Content Format<\/h4>\n<p>The content format only applies to blog posts, so \u201cfitness logo\u201d won\u2019t need to be categorized. But to give you some ideas, these six formatting styles are the most common for a blog\u00a0post:<\/p>\n<ul>\n<li>How-to guide<\/li>\n<li>Step-by-step tutorial<\/li>\n<li>List post<\/li>\n<li>Opinion piece<\/li>\n<li>Review<\/li>\n<li>Comparison<\/li>\n<\/ul>\n<p>So, for example, the keyword \u201cfont pairing\u201d that we discussed in Step 1 will be a list post because it lists 30 font pairings that go well together.<\/p>\n<h4>3. Content Angle<\/h4>\n<p>The content angle is the unique selling point of the top-ranking posts and pages. It can provide insight into what searchers want to see when they search for a given keyword.<\/p>\n<p>For example, when you search \u201cfitness logo,\u201d you can see two common angles:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-990\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/17-serp-overview-for-fitness-logo.jpg\" alt=\"17-serp-overview-for-fitness-logo\" width=\"1600\" height=\"744\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/17-serp-overview-for-fitness-logo.jpg 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/17-serp-overview-for-fitness-logo-300x140.jpg 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/17-serp-overview-for-fitness-logo-1024x476.jpg 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/17-serp-overview-for-fitness-logo-768x357.jpg 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/17-serp-overview-for-fitness-logo-1536x714.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<ul>\n<li>Fitness logo\u00a0maker<\/li>\n<li>Fitness logo\u00a0ideas<\/li>\n<\/ul>\n<p>Here\u2019s what the above tells me: To rank, I either need a page that provides a fitness logo maker tool or a list post about fitness logo ideas. The angle isn\u2019t a hard-and-fast rule. But it gives you some insight into specific wording you may want to include in your\u00a0title tags\u00a0and\u00a0meta descriptions.<\/p>\n<p>Read\u00a0the full guide to search intent\u00a0to learn more about how to use content angles.<\/p>\n<h4>Fill Out Your Spreadsheet<\/h4>\n<p>Now that you understand what all the columns in the spreadsheet mean, finish your SERP research. Then fill in the missing data for each keyword.<\/p>\n<p>It should look something like\u00a0this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-991\" src=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/18-template-excerpt-2.png\" alt=\"18-template-excerpt-2\" width=\"1600\" height=\"135\" srcset=\"https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/18-template-excerpt-2.png 1600w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/18-template-excerpt-2-300x25.png 300w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/18-template-excerpt-2-1024x86.png 1024w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/18-template-excerpt-2-768x65.png 768w, https:\/\/www.beingdigitalz.com\/blog\/wp-content\/uploads\/2022\/03\/18-template-excerpt-2-1536x130.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h4>Outline, Draft, &amp; Publish Your Pages<\/h4>\n<p>Once you know all the keywords you\u2019re going to target, the next step is actually creating the pages on your site. Rather than walking you through that entire process in this article, I\u2019ll refer you to our\u00a0guide to creating SEO content.<\/p>\n<p>It covers our entire writing process:<\/p>\n<ul>\n<li>Find a proven topic<\/li>\n<li>Analyze search intent<\/li>\n<li>Write an outline<\/li>\n<li>Write a\u00a0draft<\/li>\n<li>Edit your\u00a0draft<\/li>\n<li>Make your <strong><a href=\"https:\/\/www.beingdigitalz.com\/content-marketing-agency-in-mumbai\/\">content<\/a> <\/strong>visually appealing<\/li>\n<li>Write a compelling title and description<\/li>\n<li>Upload your\u00a0post<\/li>\n<\/ul>\n<h3>Step 3. Outreach &amp; Link Building<\/h3>\n<p>After you\u2019ve published your pages, the third and final step of our B2B SEO strategy is to build backlinks. A\u00a0backlink\u00a0is a link from another website pointing to a page on your website.<\/p>\n<p>Reaching out for these links is called link building, and backlinks are arguably the most important Google\u00a0ranking factor. In our\u00a0study of over 1 billion pages, we found\u00a0that the biggest reason a page doesn\u2019t rank is due to a lack of backlinks.<\/p>\n<p>There are many ways to build links. Here are a few to get you started:<\/p>\n<ul>\n<li>Guest blogging<\/li>\n<li>Resource page link building<\/li>\n<li>Broken link building<\/li>\n<\/ul>\n<p>Rather than explain each of these here, just click on the links above to learn more. If you want to dive deeper into link building and what makes a good backlink, read our\u00a0full guide to link building.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you own a business that offers goods and services to other businesses (like we do here at Ahrefs), then you\u2019re probably wondering how to get your products\/services in front of your customers organically on Google. Luckily, we\u2019ve been doing this for years, so we\u2019ve learned a thing or two about B2B SEO strategies. Today, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is B2B Marketing? 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