Imagine having a business, product, or service that you know can benefit a set target audience. Now, imagine your target audience looking for your business, product, or service to solve their problem, but they are unable to find you online. Paid Advertising bridges this gap. But how? Let’s find out!
What is Search Engine Marketing (SEM) & How Does It Work?
SEM is an intent-based form of advertising on search engines that show your ads when a potential customer searches for a relevant keyword. Also known as pay-per-click (PPC) advertising, an advertiser is charged only when an ad is clicked on and not just when it is shown.
- They can be textual, graphical, shopping, or GIFs, based on the targeting.
- The most commonly used search engines for SEM are Google, Microsoft Bing, and Yahoo!
- SEM Experts in Mumbai can help you maximize your ROI by providing optimal lead quality.
However, Being Digitalz – a top SEM Agency in Mumbai – can provide many more benefits to your company. See what we’re talking about below.
Benefits of Hiring an SEM Agency
Digital marketing agencies are performance-centric companies that focus on conceptualizing and executing apt marketing strategies for your brand. They provide you with a plethora of benefits, some of which are mentioned below:
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Boost your Brand Awareness
Paid ads appear at the top of the search engine results page (SERP), which means a majority of users will read your ad. You can effectively use the headline, body copy, display URL, and sitelinks to make them aware of your offerings, benefits, and USPs.
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Increase Conversion Rate
SEM gives advertisers the power to show their ads only when a user searches for a targeted keyword, making this a highly intent-driven medium. Since the user already intends to buy a product or service that you offer, conversion rates tend to be high.
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Optimize Campaigns for Results
An agency that specializes in search engine marketing will closely analyze each live campaign. They will see what’s working and boost spends on those campaigns while negating ones which aren’t performing, thereby reducing the cost per lead while increasing the quality.
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Get a Competitive Advantage
While your ads will show when a user searches for your product or service, it’s very likely that your competitors’ ads will show up, too. However, when someone searches for your competitor’s brand name, we will use every trick in the book to ensure your ad shows.
Now that you know about the various benefits of hiring an agency for your SEM campaigns, we’re sure you’re thinking about an apt partner. But who?
Being Digitalz – Help People Connect with your Business!
Being Digitalz specializes in Paid Advertising, SEO, Local SEO, Social Media Marketing, and Content Marketing. We operate out of Mumbai; however, we have clients from across 12 countries! Our experts run ads seamlessly across Google, Microsoft Bing, Yahoo, Facebook, Twitter, Instagram, and LinkedIn. What’s more – the team has grown from 2- to 30+ member group of digital marketing enthusiasts within a span of just 5 years. For more information, send us an email on contact@beingdigitalz.com or visit www.beingdigitalz.com to learn how else we can help.