If the question “what is social media marketing?” has ever crossed your mind, the answer is that it’s the process of using social media to market a company’s products and services. You can use various social media platforms to reach your audience for brand building, lead generation, sales, and to increase website traffic. It primarily includes organic and paid social.
Social media is one of the most popular and widely used platforms on the internet today. Most brands want to leverage this as a majority of their target audience is present and active across social media. It’s a place where everything’s in Black and White - customers can see good comments and bad ones, and how a brand responds to them. The content posted on these platforms often ascertains how followers will grow - depending on whether or not it appeals to them. If you’re looking for a social media agency in Mumbai that helps people connect with your business, you’ve come to the right place.
Being Digitalz is a 6 year old social media marketing agency in Mumbai with clients across Asia Pacific and Europe. We’re one of the top digital marketing companies in the city and cater to brands in technology, infrastructure, banking, construction, information technology, and more. We understand your business, target audience, goals, and study previous campaigns (if available) to formulate a best-in-class social media marketing strategy and give your brand the growth it deserves. Popular platforms include Facebook, Twitter, Instagram, LinkedIn, Pinterest, Quora, Reddit, and Snapchat - rest assured we have experts across each one of them!
Social media platforms have more than 4.2 billion active users as of 2021, and this number will keep growing. With 80%+ of most companies' target audience present and active on social media, you must take advantage of this opportunity. The primary social media benefits for business are brand building, increase in sales, gaining customer insight, and increase in brand awareness. Given below are some social media marketing benefits that Being Digitalz can provide to your brand:
Brand Awareness and Recognition
The number of increasing social media users have made it essential for brands to have a presence across platforms. Brand awareness and recognition are the top priorities for companies as customers trust and purchase products or avail services from known brands. It’s noteworthy that 70%+ social media users discover new brands on various platforms. In addition, it helps keep your brand at the top of your customers’ minds!
Lead Generation and Sales
Social media marketing is one of the best ways to get quality leads and convert them into sales. With each platform offering newer and effective types of ad formats, a brand can choose based on their target audience and goal. Lead ads are perfect for brands who want a higher conversion rate as customers needn’t fill out their details, while carousels are great to showcase all products, and a video ad helps build trust.
Market to a Niche
A great way for brands to reach a new niche is by finding influencers with the same one and partnering with them. Influencers are brand advocates and are trusted by their followers. Promoting your brand will instill a sense of confidence with most of their followers and garner you a few as well! This can help your brand get a surge in followers if you’re just starting with marketing, or boost your existing fan base.
Get Customer Insight
A major merit of social media marketing is gaining customer insights. This is possible via social listening and analytics tools. Social listening is the process of researching and monitoring what people are saying about your brand, product, service, and competitors to understand their needs and sentiments. Analytics tools can show you their behaviour with respect to your communication.
Online Reputation Management (ORM)
Customer satisfaction is at the helm of each business; a happy customer is a regular customer, and hard to come by. Addressing their grievances on time is a major bonus - social media marketing makes it easy to personalize the message too, so customers feel the brand is directly communicating with them. Other prospects or competitor customers looking at this communication might get encouraged and become your customers.
While not a usual occurrence, a company can face a crisis at any point in time, and it’s imperative that they communicate with their customers during this time, rather than not responding. This shows them that the brand has a plan and will tackle this situation in the best way possible, and pronto. This also gives your customers confidence that they’ve trusted the right brand.
Social media’s a great place to find content ideas for your business! With thousands of other companies like yours, there’s a wealth of information that could help you promote yours. In addition, conducting a contest or using hashtags pertaining to your brand, product, or service can get your prospective customers involved in your marketing activities. You can use this user-generated content (UGC) to market your brand.
Social media advertising gives brands the advantage of targeting their prospective customers with various metrice - gender, age, location, interests, education, place of work, people they follow, and even targeting people with similar interests. It gets as specific as a certain pin code, in case your business is highly localised and you don’t want to spend on advertising in the whole city/region.
Getting a prospective customer to your website and convincing them to purchase a product is a long and tedious process. However, 65%+ customers add a product to their cart and abandon it due to some reason. Since they almost completed the purchase, it’s almost certain that they’re interested in your product, which is where remarketing acts as a gentle reminder or final stage of convincing. Remarketing codes enable this.
Reporting and live data
Another one of the social media marketing benefits include real-time reporting. Advertising accounts’ dashboards provide the marketing team with live data, along with analytics tools like Google Analytics. This helps generate reports to optimize campaigns, meaning the ones which perform well are focused on, while the non-performing ones are negated for maximum ROI.
Increase Website Traffic
Marketing your brand, product, or service in an intriguing way with “visit website” as the call to action is bound to increase the inbound traffic. This educates your prospective customers about what you offer, your USPs, and why they should trust your brand vis-a-vis competition. Content type and frequency play a major role here; a schedule must be followed to get the most out of your social media marketing.
Social Media Marketing is a vast field that encompasses an array of activities that businesses undertake in order to increase their visibility and sales. This includes posting images, videos, and text after carefully designing a plan based on their goals. Given below is what social media marketing includes:
Organic marketing is the process of populating each social media handle with relevant posts and without any paid promotion. It’s a free way to manage your brand's reputation with customer engagement along with building trust by showing complete transparency. User generated content (UGC) can be a major value add as your customers’ content can be used to promote your brand.
Paid marketing is promoting your content to a specific target audience by paying money, i.e, advertising. These can be in the form of campaigns or just boosted organic posts. You will be charged based on the number of clicks your communication gets, also known as cost per click (CPC). It’s a fantastic way to reach new audiences that don’t already follow your brand or know about it.
Social media design is a challenging task, primarily because of the number of formats and sizes available. This includes Profile Pictures, Cover Images, Square Posts (Facebook + Instagram), Rectangle Posts (Twitter), Stories, and more. Each creative must be designed keeping in mind the format and goal in order to achieve the optimal result.
Content is king, and customers must be shown what they like. Everything posted must align with your brand goals, values, and image, which is where the strategy part plays a major role. It’s a 4 step process which comprises research and analysis, choosing your target audience, goals and objectives of the campaign, and executing across chosen social media platforms.
Analytics help brands understand what’s working for them on social media, and what isn’t, so they can focus on the former and negate the latter. This ensures you give your target audience what they want coupled with optimized ROI. Social media platforms have their own analytics tools; you can use 3rd party analytics tools if you’re looking at compiled data rather than checking each platform individually.
Social media marketing has become a mandate for brands due to its endless benefits such as brand awareness, lead generation, website visits, remarketing, online reputation management, and more. As your social media management company, Being Digitalz will undertake the turn-key process to turn your social media around, just the way you want it. You should see an increase in fans and followers, leads, website traffic, and a more reputable brand image shortly after we partner with you as your social media company and smo company. Our services are affordable, thereby making your partnership with us even more profitable - and beyond the realm of social media!
Being Digitalz offers an array of social media marketing services such as paid marketing, organic marketing, content strategy, and design, among other things. In order to deliver exactly what’s expected, we follow a unique social media approach as stated below:
Competition Analysis → Audience Insights → Goal and Key Metrics → Platforms → Content Pillars and Format → Frequency and Amplification → Listening, Reporting, and Optimization
In order to ace your branding on social media, we study and analyse what your competition is doing to know what’s working and what isn’t. This gives your brand the perfect head-start in the right direction as we understand the best way to proceed, where the competition can improve, and capitalize on the opportunity.
After you’ve chosen one of our smm services and we’re done with the competition analysis, we start studying your audience - after all, communication must be tailored towards their needs and wants. We analyse what type of content appeals to them, the kind of brands they follow, and more to fine tune your strategy accordingly.
Once you’ve told us your goal, we formulate the key metrics to gauge performance and optimize campaigns. Goals include branding, lead generation, sales, website visits. etc., while key metrics include clicks, click through rate, leads, conversions, conversion rate, and other stated “goals” on platforms like Google Analytics.
The 1st 3 steps give us tremendous insight on your exact requirement, post which our team of experts formulate your brand's social media marketing approach and advise the best platforms. These include Facebook, Twitter, Instagram, LinkedIn, Pinterest, Quora, Reddit, SnapChat, and more.
Each chosen social media platform has its USPs and your audience visits them for different purposes. For instance, users visit Twitter for news and customer service while Instagram is checked for photo and video updates. We give you the best content formats based on chosen platforms, including video, carousel, lead ads, etc.
Frequency refers to how often you post something on your social media handles, while amplification is how you increase the reach and visibility of this content. We use industry best practices to ascertain the best possible frequency and amplify this by understanding what resonates with your target audience.
Listening means analysing what people are saying about your brand and competitors across the web. Reporting is seeing performance metrics on analytics to understand what’s working and what isn’t. Optimization is using data retrieved from listening and reporting to make your social media marketing better than ever!
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Social media marketing works once a brand starts populating its social media handles with content that appeals to their audience. After doing this for a while, audience insights and analytics reports help the brand or agency tailor communication as per the target audience, thereby increasing followers and engagement.
Organic Social and Paid Social are the 2 main types of social media marketing. While organic social means populating your social media platforms to promote your brand for free, paid social means hard-core advertising, i.e., spending money on reaching a particular audience via social media advertising.
Social media marketing for business is essential as it helps with brand awareness and recognition, lead generation and sales, marketing to a niche, getting customer insights, customer satisfaction, crisis control, accurate advertising, remarketing, and increasing website visitors.
Yes, you can. Each social media platform offers unique ad types to help you generate relevant leads for your business. Of these, lead ads are the most popular as they auto-fill customer details before redirecting them to a landing page, thereby reducing the probability of them bouncing by 50%+.
Social Media Agencies like Being Digitalz offer immense value for money with competitive pricing and turnkey solutions. We understand your business, target audience, goals, and study previous campaigns (if available) to formulate a best-in-class social media marketing strategy and give your brand the growth it deserves.
Social media agency pricing depends on what services you’d like to avail. While a retainer for organic social could be mutually decided by an agency and the client, paid social agency commission usually depends on media spends. Creative charges for designing and copywriting are separate. At Being Digitalz, we provide you with a pocket-friendly estimate so you can kick-start your social media journey without hesitation.
There is no timeline for how long it takes to be successful on social media. With various factors involved, including audience insights and analytics, which take a few weeks (initially, since you’ve just started) to show you correct data, optimizing and tailoring your content accordingly will take some time.
Social media marketing should be continued throughout the lifespan of your business as new prospects will keep joining these platforms, thereby increasing your probability of converting them into customers.
Social media marketing platforms such as Facebook, Twitter, Instagram. LinkedIn, Quora, Reddit, Pinterest, and SnapChat are catered to by agencies in Mumbai like Being Digitalz. We understand and advise you about the best social media platforms for marketing your business, post which we commence with the following processes.
Search Engine Marketing (SEM), Search Engine Optimization (SEO), website design and development, content marketing, email marketing, and analytics are some other facets of an agency, apart from social media marketing services. Being Digitalz offers all the above services so your company can have a 180 degree transformation, online!
Being Digitalz is a team of experts who are passionate about social media marketing. With over 5 decades worth of combined experience in this field, we always find innovative ways to deliver the result your brand is looking for. Whether it's lead generation, brand building, website visits, or anything else that social media can help in, we deliver! We’re completely transparent in our process as customer delight - not just satisfaction - is our goal.
The digital space - including social media - is set to expand at breathtaking speeds over the course of this decade. We’ll ensure you ride this wave, and win!
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