Top Benefits & Challenges of Paid Advertising

Paid Advertising

It is 2022 – every business or brand is now focusing on an effective marketing strategy to garner higher ROI. Most of them hire an SMM agency for paid advertising and content marketing, and for good reasons. Not only does it help them increase brand awareness but also acquire new leads quicker than organic marketing. However, there are a plethora of other benefits that paid advertising offers brands. More on them below.

Top Benefits of Paid Advertising

Looking at maximizing your branding strategies with paid advertising? Check out its benefits below so you can start the process:

  1. Get Instant Brand Visibility

    Paid advertising on search engines is intent based and hence, helps amplify your reach when a prospective customer searches for your brand, product, service. On social media, those people that are interested in your brand, product, or service will be shown the ad as it is primarily an interest based medium.

  2. Customer Acquisition via Specific Targeting

    Targeting the right type of prospect can be done with ease via paid marketing. You can acquire your prospective customers with specific targeting such as radius targeting, contextual targeting, topic targeting, similar audience targeting, in-market audiences, age targeting, targeting based on their behavior and connections, among others.

  3. Remarketing for Customer Retention

    Many prospective customers might engage with your ad, visit your website, and then forget about your brand, product, or service. However, you can retarget them with relevant marketing communication so they continuously engage with your brand. This increases the probability of you retaining them.

Now that you know about the top benefits of paid advertising, we think you should learn about a few major challenges that it poses too.

Top Challenges of Paid Advertising

As a brand, you must know both the pros and cons of paid advertising, which is why we have listed its top challenges below:

  1. Quality Content on Ads and Landing Pages

    It is imperative to have good quality content on your PPC ads and landing page. In essence, this means that the content must be useful to your target audience. It is determined by the quality score which is based on the click-through rate (CTR), the experience one has on your landing page, and how relevant your ad is based on what your target audience searches for.

  2. Determine & Track Key Performance Indicators

    While garnering higher ROI is the ultimate goal of paid advertising, it can be challenging to determine and track your key performance indicators. They include impressions, clicks, click-through rate, conversions, bounce rate, cost-per-click, conversion rate, and more depending on the campaign goal.

The benefits outweigh the challenges of paid advertising, which is why every brand must get started on this journey as soon as possible. However, it is essential to partner with the right agency to maximize results. But who?

Being Digitalz – Helps People Connect with Your Business

Being Digitalz is a leading digital marketing agency headquartered in Mumbai. We specialize in paid advertising, content marketing, local SEO, SMM, website design and development, and analytics to help your business garner higher ROI. Our client roster includes those from the Fintech industry, pharmaceuticals, information technology, fashion, food & beverages, among others. To know more, send us an email on or visit

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