Did you know that the importance of social media to businesses is immense? We will tell you how with some interesting statistics:
- The social media impact on 70%+ people encourages them to make a purchase decision
- Facebook, Twitter, YouTube, LinkedIn, and Instagram are the most valuable social media platforms to businesses in terms of return on investment
- 48%+ businesses believe that social media marketing boosts their revenue and sales
- B2C companies benefit more from social media than B2B companies
- Out of the roughly 3 billion + on social media, baby boomers are the smallest in number followed by Generation X and Millennials
- 65% + marketers believe that implementing and executing a social media marketing strategy works well for their business
Still, want to see how using social media in business is useful? Scroll down to find out more.
One of the most important benefits of social media for a business is generating qualified leads as this is directly proportional to a company’s return on investment. Unlike traditional media channels, social media marketing enables a brand to target its exact audience. This is based on interest, location, education, work, friend list, and more – to ensure optimal relevancy to each brand.
By using social media in business, your customers can post positive reviews, thereby helping increase sales via reviews. In case of negative reviews, you can address whatever issue and wait for the customer to comment once it has been resolved. Not only will this show that your brand is immediate address concerns but it will also build a community of likeminded people that are interested in your brand, product, or service.
Build Brand Awareness
Social media is the first or second place a prospective customer will search for a brand (search engines being the alternate). Social media impacts how a target audience is made aware of brands they like via paid or organic marketing. While branding campaigns can help with the former, posting relevant content on a regular basis will ensure your follower count keeps increasing.
User Generated Content (UGC)
While you will be posting about your brand, product, or service consistently, there are times when your customers will too. Ways to do this are by creating a forum, conducting a survey, or asking questions that your audience wants answers to. You can leverage this user-generated content to build your editorial calendar, based on what appeals to your target audience.
Now that you know the importance of social media to businesses, we are sure you want to start with social media marketing. However, it is equally important to hire the right brand agency in Mumbai. But, which one?
Being Digitalz – Top Social Media Marketing Agency in Mumbai
Being Digitalz is an agency that specializes in helping people connect with your business. We do this by acing social media strategies for B2B and B2C clients. In addition, we also undertake local SEO, branding, and content marketing. If you need help with any of the mentioned pointers, write to us at email@example.com. To see how creative we are when it comes to social media, check out our Facebook and Instagram pages.