Social Media
Optimization
Consistently creating and posting high quality content positions you as an authority in your local market. This encourages people to contact you first when they are in need of your services.
![](../SMO/jesal vora logo.png)
About Company
Jesal Vora is an award winning Fashion Designer. Her Forte is Indian Ethnic Wear.
Challenges
- Poor Social Media & Brand Presence on Web
- Poor Creative's, Copies & Hashtags
- Less Fans & Followers
- No Communication on Special Days & Festivals
- Ratings below 4 on Web
- Wrong Social linkage on Website for Social Channels
Strategy
![](../../SMO/Vector Smart Object-3.png)
Redefined Brand
Communication
![](../../SMO/Vector Smart Object-2.png)
Social Media
Optimization
![](../../SMO/Vector Smart Object-1.png)
Cross Channel
Optimization
![](../../SMO/Vector Smart Object-6.png)
Increase fan
followings
![](../../SMO/Vector Smart Object-4.png)
Credibility from High
Profiled People
![](../../SMO/Vector Smart Object-7.png)
Communication on Special
Days & Festivals
![](../../SMO/Vector Smart Object-5.png)
Extensive Competition
Analysis
![](../../SMO/Vector Smart Object.png)
Brand Uniformity in
all Posts
Results
53.53%
Increase in
Organic Trafic
30%
Organic Goal
Conversion Rate
5500+
Leads Acquired through
SEO Campgain
38,000+
Overall Goal Conversation
Rate
![](../../SMO/Jesal 5-15.png)
![](../../SMO/Jesal 5-21.png)
![](../SMO/Vijayraj_Residency_Logo.png)
About Company
Vijayraj Residency located at a prime location of Vile Parle East is a project by the famous Matoshree Group.
Challenges
- No Website
- No Social Media & Brand Presence on Web
- Competitive Real Estate Market
- Expensive Lead Generation
Strategy
![](../../SMO/Vector Smart Object-6-1.png)
Website Creation
![](../../SMO/Vector Smart Object-1-1.png)
Strategic Social
Media Optimization
![](../../SMO/Vector Smart Object-2-1.png)
Like based campaigns
![](../../SMO/Vector Smart Object-5-1.png)
Communications
on festivals
![](../../SMO/Vector Smart Object-3-1.png)
Target Niche Audiences
with Paid Ads
![](../../SMO/Vector Smart Object-4-1.png)
In-depth
Competition
Analysis
![](../../SMO/Vector Smart Object-1 (2).png)
Lead Generation
Campaign
Results
1000+
Fans Built in 4 Months
22300+
Impressions on Twitter
25%
Increase in Lead Acquisition
22,000+
Increase in Post Engagement
![](../../SMO/Key hole.png)
![](../../SMO/republic day.png)
![](../../img/casestudy/logo-phoenix.png)
About Company
Phoenix Laundry is a premium laundry service located in Navi Mumbai who not only provide laundry services to clients, but also provide insurance for expensive garments.
Challenges
- Poor Social Media & Brand Presence on Web
- No Brand identity
- No Brand Guidelines
- No posts on Special Days & Festivals
- Less Fans & followers
- No Uniformity on Social Channels
- Less number of enquiries
Strategy
![](../../img/casestudy/pheonix-1.png)
Social Media
Optimization
![](../../img/casestudy/pheonix-2.png)
Cross Channel
Optimization
![](../../img/casestudy/pheonix-3.png)
Increase fan
followings
![](../../img/casestudy/pheonix-4.png)
Brand Uniformity in
all Posts
![](../../img/casestudy/pheonix-5.png)
Posts on Special
Days & Festivals
![](../../img/casestudy/pheonix-6.png)
Quirky approach
![](../../img/casestudy/pheonix-7.png)
Creatives, copies & hashtags
optimally utilized
![](../../img/casestudy/pheonix-8.png)
Redefined Brand
Communication
Results
113.29%
Increase in Organic Traffic
1000+
Fans in 4 Months
15.50%
Increase in Lead Acquisition
45.8%
Increase in Post Engagement
![](../../img/tortaa_lgo.png)
About Company
Tortaa, The Bakery offers a range of freshly baked desserts including variety & customisation.
Challenges
- Market the brand in Pandemic
- Weak Social Presence
- No Brand Recall Value
- ORM is weak
Strategy
![](../../img/torta_1.png)
Redefined Brand Communication
![](../../img/torta_2.png)
Social Media Optimization
![](../../img/torta_3.png)
Cross Channel Optimization
![](../../img/torta_4.png)
Increase fan followings
![](../../img/torta_5.png)
Credibility from High Profiled People
![](../../img/torta_6.png)
Communication on Special Days & Festivals
![](../../img/torta_7.png)
Extensive Competition Analysis
![](../../img/torta_8.png)
Brand Uniformity in all Posts
Results
23.12%
Increase in Orgtanic Traffic
1000+
Fans in 5 Months
18.50%
Increase in Lead Acquisition
16.67%
Increase in Post Engagement
Social Media Posts
![](../../img/img_tarto.jpg)
![](../../img/img_tarto2.jpg)
![](../../img/img_tarto3.jpg)
![](../../img/img_tarto4.jpg)