Imagine you have a cake shop in Central Mumbai and you are putting in a lot of money and effort into digital marketing – predominantly Search Engine Optimization. However, for some odd reason, walk-ins are not as expected. This could be due to a couple of reasons:
- You are not maintaining a GMB profile
- You are not optimizing SEO for your locality
Whatever the reason, the effect is detrimental to your business and something you must reverse to boost ROI. Keep in mind that there are a few challenges of Local SEO – we do have solutions for them, though! Scroll down to find out more.
- Challenge – Local Link Building
Local link building is essential to get optimal results from SEO. However, most brands are unaware about how they can get started with local link building and citation management.
Solution – Target Local Websites
If you know of any websites that allow third parties to plug in their address, phone number, and location, do so immediately. Eg: Yelp, Zomato, Buurp. Google, Apple, Bing, and Facebook Local spiders crawl for information like name, address, and phone number (NAP), and this could greatly boost your local SEO ranking.
- Challenge – Create a Local Landing Page
While brands create a landing page for SEO campaigns, creating multiple local landing pages proves to be a challenge. This is primarily due to the sheer increase in the number of landing pages that a brand will have; it may become difficult to manage.
Solution – Optimize Google My Business (GMB)
Creating and maintaining a GMB profile is beneficial in multiple ways. Not only does it enable users to learn about your business but also automatically takes users to your local landing page, provided you have made one. Make it as localized as possible to rank. Tools like Content Fusion can help finetune content for SEO standards.
- Challenge – Generating GMB Reviews
Getting a consistent flow of positive GMB reviews is a tough ask, especially when your customers are not tech savvy. However, you must ensure at least 90% of your happy customers write a review. But how?
Solution – Prompt them in-store, remind them via email
When a customer comes in-store and shows that he or she is happy, ask them to leave a review. If you are doubtful, a team member can even show them how to do it so it can happen on the spot. Alternatively, you can send them a follow-up email as a reminder to increase the probability.
Now that you are ready to take on the challenges of local SEO, we recommend you do it with an expert SEO agency. But which?
Being Digitalz – India’s Top Local SEO Agency
“If it is local SEO, it must be Being Digitalz” – say most of our clients. We are an agency that specializes in local SEO and our core competencies lie in generating GMB reviews, maintaining a GMB profile, local link building, creating local landing pages, and more. Whether you are a travel agency, in the food business, a florist, or more, our team can help you reach your target audience with local SEO. To know how send us an email at firstname.lastname@example.org. If you would like to see how else we can help you, visit www.beingdigitalz.com.