Local SEO is essential for businesses – big and small. Not only does it help rank your website on page 1 of the search engine results page (SERP) but also consequently increase your website visitors – and locally. It helps businesses reach their target audience by providing them with maximum exposure on SERP. However, there are many more benefits of local SEO for businesses, some of which we have listed below:
Increase Your Conversion Rate
People searching for your product, service, or brand, within the same area, are more likely to click on your website. In fact, statistics show that local search engine optimization can give you a conversion rate of up to 33%!
Be Found on Google Maps
A major advantage of local SEO for small businesses is that you can be found on Google Maps. Research shows that more than 70% of customers that search for a local store makes a visit if it is within a 7 to 8 km radius.
Show Your Website Primarily to Local Customers
Unlike regular search engine optimization, local SEO can help show your website only to those people who actually might be interested in your brand, product or service. This way, someone who’s 40 kms away might not see your website on SERP, but someone close by will.
A Cost-effective Marketing Solution
You can start working on your local SEO for free with simple tools like Facebook and Google My Business (GMB). It is time consuming but might cost less than other digital marketing activities that you work on.
Improve Relevance with Content Marketing & Link Building
Start with local content marketing to make your customers understand and feel better about your business. This, in turn, will help you improve link building, thereby getting links back to your website from other local businesses.
Now that you know the benefits of local SEO, you should know which SEO agency to partner with. But who?
Being Digitalz – India’s Specialist Local SEO Agency
Being Digitalz is a digital marketing agency headquartered in Mumbai. In addition to local SEO, we specialize in SEO, content marketing, paid advertising, and social media marketing. We can help you benefit from local search engine optimization in the most possible ways, and we have a team that has been doing this for years. To know more, send us an email on email@example.com or visit www.beingdigitalz.com so see the other ways in which we can help you.