Marketing is essential to brands of all sizes. After all, if you don’t market your product, it will not reach your target audience. This will greatly impact sales, and therefore, your growth. Having said that, it is imperative that you focus on your core competency, i.e., designing and developing the product or service while a creative brand agency handles the marketing. Not only will this help your in-house creative marketing team but also ensure your brand uses the right strategy backed by research. But how can you choose the right digital brand marketing agency for your company? As a leading creative marketing agency, our experts at Being Digitalz have curated a guide to choosing your creative brand agency:
-
Goal Setting
It is essential to define your needs and set your goals in order to understand the expected outcome of your creative marketing agency’s efforts. This includes short-term and long-term objectives, the results that you would like to see after putting in these efforts, and the amount of money you are willing to spend on this continuous marketing exercise.
-
Shortlisting a Creative Marketing Agency
Now that you have taken care of step 1, it is time to start agency hunting! Shortlisting your ideal brand marketing agency depends on various factors, namely their creative marketing team, location, expertise, experience, and budget. You also need to determine whether you want an agency that specializes in niche marketing or has a cross-category of clients.
-
Understand Other Services They Provide
While you might need just creative expertise at the moment, a growing business like yours will eventually require the entire gamut of marketing services. This includes paid advertising, local SEO, content marketing, and social media marketing, among other things. Ensure your digital brand marketing agency provides these services too so you can stick to the same team.
-
Give them a Brief and ask them to Pitch
While the agency will tell you about their credentials, past experience, and expertise, it is prudent to give them a brief and ask them to make a pitch. This way, you will definitely know if it is the right creative marketing team for your brand as they can prove their mettle. It will also enable you to gauge the agency’s strengths and weaknesses.
-
Develop Relations with Your Points of Contact
An agency is an umbrella with many people scattered across different departments. However, seldom will you be interacting with everyone. It is essential to build a good rapport with your points of contact to ensure a smooth flow of work. You can also prepare a questionnaire before getting them on board to ensure that your team and theirs are on the same page.
Now that you know how to choose the apt creative marketing team for your brand, which agency should you choose, and why?
Being Digitalz – Helps People Connect with Your Business
Being Digitalz is a top creative marketing agency headquartered in Mumbai, India. We started operations less than a decade ago but have grown into a team of 30+ marketing professionals. Our core competency lies in paid advertising, local SEO, content marketing, SEO, and creative designing. To know how we can help your brand from its grassroots level, send us an email at info@beingdigitalz.com. You can check out some of our best work on Instagram, and learn more about our services at www.beingdigitalz.com.