If you are using social media to boost your brand digitally, you probably have a good knowledge of the role of social media in promoting business and boosting brand credibility. On any given day you might be juggling multiple social media channels to make regular posts, repurposing existing content, hosting shootouts, and whatnot. However, managing all these social media channels separately is not only hazardous but can be equally time-consuming. In such a scenario, social marketing tools come into play. Today, most businesses or brands irrespective of their size, industry served or capital investment in social media and social media management tools to boost their brand image and reach digitally.
These tools play a quintessential role in managing all your social media marketing efforts and bringing your all desired social media channels under one roof. Nowadays, you can also find several top-rated and free SMM tools. So, if you want to improve your social media marketing strategies and use them to their best possibilities then you must equip yourself with these essential social marketing tools. Let’s explore some top marketing tools for social media in this blog along with some popular social media campaign tools and learn about what makes Social media tools in marketing worthy of your investment.
What makes a social media marketing tool good?
Before we dive deep and learn about some of the best social media tools for business in 2025, let’s understand what makes an SMM tool good or worthy of your investment than others.
Saving Time
The first and most essential feature of a good social media marketing tool is time-saving capabilities. The primary goal of a social media marketing tool is to save you time while bringing you equivalent or higher results that you could manage to gain without using these tools. So, when you search for tools for social media marketing, you should seek media marketing tools that can automate the process but always maintain the quality.
Enhance Brand Awareness
Another essential factor or feature that makes a social media marketing tool worth of your is the ability to strengthen brand awareness. Brand awareness is one of the most important Advantages of Social Media and a good social media marketing tool will be able to enhance brand awareness or make it simpler to achieve. So, when you look for social marketing tools ensure that they work by keeping brand awareness in perspective.
Affordable
Not to mention, affordability is also a major feature of the best social media marketing tools. Reliable or good quality social media marketing tools will be able to bring you quality services at affordable or reasonable prices. If you research thoroughly, you will get several low-cost and even free tools for social media marketing. Other helpful tools can come with one-month, 3-month, and one-year free trial packs.
Keeping You Organized
The way social media marketing tools for small businesses save time is by helping them remain organized. Good social media marketing tools will help you organize and focus on the most to least important social media interactions accordingly or save your graphic designs so you get back anytime and edit them whenever you need.
User-friendly Interface
Lastly, a good social media marketing tool will have a user-friendly interface that makes it easier to access and use irrespective of the technological knowledge they have. A social media tool will be able to keep you organized or save you time only when it offers an intuitive interface and the ability to help users navigate the platform seamlessly according to their needs.
Best tools for social media marketing in 2025
If you are looking for a way to improve your Social Media Marketing Strategy, then equipping yourself with the best Social media marketing tools in India will be a wise move. Here are the 17 top social media marketing tools for 2025 that you can try.
1. Hootsuite
Hootsuite is one of the most popular social media tools for small businesses as well as large-scale businesses for enhancing social media marketing possibilities. It is a comprehensive social media marketing management tool that includes all your social media marketing whether you want to schedule your social media posts, link your blogs with your social media networks, or monitor mentions or messages, you can do them all with Hootsuite. In addition, it also allows you to integrate all your social media marketing with CRM to easily track the efficiency of each and every marketing effort.
Price: Plans starting at $99 per month (one user) and a 30 days free trial.
Pros:
- Time-saving
- Customized analytics
- Deeper analytics
2. Statusbrew
Statusbrew is one of the most popular and trusted tools for social media marketing efforts that you can consider incorporating into your social media marketing improvement strategies. Statusbrew offers a wide range of features along with user-friendly navigation capabilities. Also, it brings a substantial toolset for content creation, analysis, and management. As a result, Statusbrew helps you enhance your brand visibility across platforms and increase your audience reach digitally.
Price: Plans starting at $69 per month (two users) and a 14 days free trial.
Pros:
- Easy-to-use
- Excellent customer support
- Budget-friendly
3. Sprout Social
Sprout Social is another comprehensive social media or SMM tool that helps you with all kinds of social media marketing and strategy planning tasks. It offers an excellent package of various social media marketing, management, data intelligence, and customer care tools that help you attract more meaningful and profitable engagement. For every stage of your social media marketing funnel, this platform has specific tools and a playbook to maximize your content creation and posting.
Price: Plans starting at $89 per month (one user) and a 30 days free trial.
Pros:
- Ease-of-use
- In-depth analysis
- All-in-one social media management
4. SocialPilot
SocialPilot is also one of the popular tool social media marketing that allows you to create, plan, schedule, and post your marketing content in advance. It enables you to automate and manage various social media marketing channels under one single platform. One of the most important features of SocialPilot is the editorial calendar. This feature brings you the ability to drag the posts to different days and reshuffle them according to your needs.
Price: Plans starting at $30 per month (one user and 10 social media accounts) and a 14 days free trial for paid accounts.
Pros:
- Flexible and bulk scheduling
- Deeper analytics
- Easy to set up and use
5. Loomly
Loomly is one of the top 10 social media marketing tools in this list of best SMM tools of 2025 that you can try to include in your social media marketing management tools list. Loomly is one of the most popular, time-saving tools known as a social media calendar that focuses on content discovery, creation, arrangement, and management. Also, with an integration of Buffer, it can offer added post-scheduling and publishing features to enhance you’re your social media marketing capabilities.
Price: Plans starting at $42 per month (two users and 10 social media accounts). It does not have any free plan.
Pros:
- Easy-to-use interface
- Budget-friendly
- Smoother workflow
6. Curata
In the list of top social media marketing management tools Curata comes next. It is another crucial SMM or social media marketing tool for content creation. It is a browser plug-in that enables you to keep in touch with your team members, get their suggestions on board, and create content or posts seamlessly. Curata also offers SEO (search engine optimization) and image suggestions to enhance your content quality and reach.
Price: Plans and prices are customizable.
Pros:
- User-friendly interface
- Efficient
- Integration with other apps and social media platforms
7. Kicksta
Kicksta is also a popular social media marketing management tool that millions of small-scale and big-scale businesses put their trust in. This platform primarily focuses on enhancing your Instagram channel growth by helping you gain more organic followers for your business Instagram account. It offers services like and follows from real people (not bots or spam) to ensure organic followers growth. It is suitable for all industries who are looking for effective ways to boost their professional or business Instagram account.
Price: Plans starting at $49 per month (one user). It does not have a free trial.
Pros:
- Beginner-friendly interface
- Data security
- Affordable
8. Planable
Planable is also one of the top social media marketing management tools that you can try to upscale your social media marketing efforts. It is a collaboration and planning-focused social media marketing management tool that helps you create content briefs, social media posts, emails, blogs, newsletters, and many more. Planable is all about supporting you with extensive team collaboration and planning requirements with an advanced and intuitive dashboard that allows your team members to collaborate and plan.
Price: Plans starting at $33 per month (one workspace) along with a free plan.
Pros:
- Collaboration
- Straightforward and user-friendly
- Flexible scheduling
9. Visme
Visme is an all-in-one comprehensive social media marketing management tool that allows you to discover, create, curate, schedule, and publish your social media content using one single platform. Visme comes up with an innovative 360° approach for social media marketing management as it offers a user-friendly interface and easy access to customized social media templates and an AI-powered tool for streamlining your social media marketing management tasks.
Price: Plans starting at $12.25 per month (one user) along with a free plan.
Pros:
- Wide variety of formats
- Time-saving
- Dynamic feature
10. Brandwatch
Brandwatch is also one of the most popular and widely trusted social media marketing tools that you can consider using for your social media marketing management and strategy planning. Brandwatch focuses on the analytical part and is used as a social media data analytics tool. It enables you to identify micro-influencers in your core targeted area, useful data and create data reports while using different filters.
Price: Plans starting at $800 per month (one user) along with a free trial.
Pros:
- Include influencer marketing
- Excellent customer support
- Ease-of-use
11. SocialBee
SocialBee is another significant social media marketing management platform that helps you streamline your social media marketing efforts and help you maximize the use of your social media marketing channels. SocialBee comes with a wide range of key features which include analytics, AI assistance, inbox monitoring, and a lot more. It can also integrate a wide range of essential social media management tools including Canva, Unsplash, Giphy, etc., that enable you to access a wide visual resource for your social media content.
Price: Plans starting at $29 per month (one user) and a 14 days free trial.
Pros:
- Excellent customer support
- Integration of other tools
- Efficient scheduling capabilities
12. Canva
Canva is one of the most trendy social media marketing management tools. It can not only help you track the essential and latest Social Media Trends but also discover new trends and shape your content, especially visual ones according to the market trends. It is primarily an easy-to-use graphic designing platform that enables different businesses to leverage their business social media accounts.
Price: Plans starting at $9.95 per month (one user) along with a free plan.
Pros:
- Robust pre-set design library
- Easy-to-use interface
- Extensive template library
13. Lightroom
Like, Canva Adobe Lightroom is also a popular social media marketing management tool that you must keep by your side especially if you like to use social media platforms that focus on visual marketing such as Instagram or threads. Lightroom is a popular tool for organizing and editing photos according to your business marketing needs. Some of the key features of Lightroom include layering, selecting a tool, merger, background blur/change, etc. This is one of the most popular tools in current times.
Price: Plans starting at $9.99 per month (one user) along with a free plan.
Pros:
- Simple and faster photo editing
- Wide range of filters
- Beginner-friendly
14. Lumen5
Lumen5 is another top social media marketing tool primarily known for designing tasks. Lumen5 helps users create short video formats very easily and seamlessly without jumping from video editing tools to sound effects tools and more. It is also supported by a vast library of GIFs, text tools, images, music, and every other to make video content creation effortless.
Price: Plans starting at $19 per month (one user) along with a free plan.
Pros:
- Built-in media library
- Easy-to-use
- Versatile
15. UpContent
UpContent is one of the widely used tools for social media marketing. It offers features such as content discovery and content curation. It uses various social media platforms to collect and integrate data. This helps in the curation of fresh content. The tool is also time-efficient. It offers access to Shutterstock and other platforms to help its clients curate content.
Price: Plans starting at $95 per month (one user) and a 30 days free trial for paid users.
Pros:
- Access to multiple sources for content curation
- Excellent customer support
- Faster publication
16. Buzzsumo
Buzzsumo offers interesting features such as content discovery and curation. It also helps in the performance analysis of content after it is published. It simplifies the whole social media marketing process. One can identify relevant influencers for their brand, reach out to them, curate targeted content, and finally publish them.
Price: Plans starting at $199 per month (one user) and a 7 days free trial.
Pros:
- Flexible and intuitive scheduling
- Tons of content ideas
- Reliable and efficient
17. Mention
A social media data analysis tool, Mention helps one analyze marketing strategies and industry competitors. It also helps one find relevant influencers for their brand. The most important factor is that it offers real-time keyword monitoring through its keyword alert system. This is a helpful social media tool that helps one get analytics reports of keyword searches daily.
Price: Plans starting at $41 per month (one user) and a 14 days free trial.
Pros:
- User-friendly interface
- Dynamic features
- Monitoring social media accounts and strategies
Conclusion
As a business owner in this digital era, you probably know very well about the importance of social media marketing for your brand credibility and business growth. However, managing different social media channels and performing well on each is quite challenging especially if you don’t have an intensive social media marketing and management team to support your tasks. But when you incorporate social media marketing management tools or SMM tools they can help you streamline and manage all your social media marketing tasks under one roof and keep your marketing efforts trackable, effective, and well-organized. In this blog, we have explored top social media marketing tools that you can incorporate and leverage your social media channels to their fullest.
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