Are you struggling to build your online presence? Do you want to use social media to reach your target customers but have no idea how? Then we are here to help you out. In this post, we will discuss some social media marketing types that can help you improve your online visibility and lead you toward your success. If you own a small business, some marketing strategies listed below are free and within budget if planned out strategically. You can also host virtual events through social platforms like Instagram, Facebook, and YouTube to interact with your audience. You can promote your product virtually, creating a buzz around it. This would help in brand recognition, showcasing the entertainment quotient of your company. There are various types of social media marketing that you can use to promote your brand and increase your sales.
Different Types of Social Media Marketing
When you choose the right types of social media marketing, it creates a perfect recipe that suits your business goals, target audience, and available resources. It is crucial to track the preferences of your audience, like where they are spending the maximum time and the type of content that resonates with them. When you craft an elaborate marketing system, where you share informative videos, and posts on a regular basis, it helps in building a community. When you leverage an influencer, you gain the attention of their audience too, helping you to promote your brand to a wider audience. However, content marketing is one of the effective ways to establish authority and foster trust with your audience. Build a community through different types of social media marketing, maintaining a regular interaction with your audience. Whether it’s a heartfelt Instagram video, a witty reply on X, or a creative Facebook post, these interactions form the backbone of a successful social media marketing strategy.
1. Content Marketing on Social Media
One of the significant parts of social media marketing is content marketing. It involves creating and sharing useful and valuable information for your audience, to attract engagement on your posts. Posting relevant content that your target audience can resonate with is important to build a community. Sharing your expertise and insights through informative content can play a significant role in captivating your audience and maintaining their engagement on your website. Through this marketing strategy, you can reach your goal and generate traffic on your site.
Strategies
Through the use of effective SEO, you can improve your Google search ranking. Sharing how-to guides, tutorials, and content that can cater to the needs of your consumers, drawing them to your page. Answering their questions and posting poles to know their preferences is also a marketing strategy that can help increase your reach.
Suited for which types of Businesses?
This type of social media marketing is beneficial for businesses looking to build authority, share useful tips, teach or guide their audience through their content, and guide their audience about their products or brands. It is particularly effective for companies like HubSpot and Canva as you can share high-value content to attract more audiences to your page.
The Benefits
- This helps in attracting visibility by making you appear at the top of your consumer’s search list.
- It allows you to share your expert insights with your audience.
- Promotes a better engagement rate by allowing the people who already follow you to interact with your content.
- Increase communication with your audience to build a community that can relate to your brand and its values.
- Gets naturally distributed to the audiences looking for your products or services through platform algorithms.
- Helps in establishing authority when you are being consistent on social media and posting valuable content.
Platforms
YouTube, TikTok, Instagram, LinkedIn, Blogs, and Facebook.
2. Paid Advertising/ Paid Social Media Ads
Paid advertising is one of the best marketing methods that can help you reach your target as well as a wider audience base. Social media platforms offer specific advertising options that allow you to access your target audience by customizing your ads based on specific age, location, and interest. Through these highly targeted ads, you can directly reach your specific consumers, unlike the traditional ones.
Strategies
This method is effective if you want to improve your lead generation, as it caters to your specific users. Using sponsored posts can help you to feature your products through different social media platforms, helping your products to pop into your user’s feed. Through carousel ads, you can display great edits of images and videos that can attract your customers. You can also utilize video ads that promote better engagement by capturing the attention of audiences.
Suited for which types of Businesses?
When you have a brand that needs to be advertised to get promoted to your potential customers, you can use this method. Brands like Nike and Coca-Cola use this method to promote their products through ads that tend to pop up in your feed through the platform’s algorithms. So if you own a clothing brand, a makeup brand, a footwear brand, a skincare brand, or any kind of E-commerce business, you can always use this promotional method.
The Benefits
- It helps in making your consumers aware of any new addition to your brand or products, keeping them on track with your company’s latest developments.
- Paid ads allow businesses to get a direct grip on their marketing campaigns, where they can control and measure their success rates related to the campaign.
- It is beneficial as it provides a consistent presence, building brand loyalty and trust.
- This marketing method is the best of all social media marketing types to generate high-quality leads, boost website traffic, and drive sales.
Platforms
Facebook Ads, Reddit Ads, YouTube Ads, Instagram Ads, LinkedIn Ads, and Twitter(X) Ads.
3. Organic Social Media Posting
Regularly posting on your website or social media page, can help you maintain a strong online presence. Being consistent on your page with the latest updates, responding to comments and DMs, and conducting polls to take user’s opinions on your services or products can help build a community for your brand. When you post consistently you develop a better interaction with your audience, which promotes an improved engagement rate. If you are consistent, you can increase your reach significantly by using Organic social media posting. It is an unpaid way of engaging with your audience, who are already following you and liking your content, through natural platform algorithms.
Strategies
When you post daily about your brand you help build a better connection with your existing audience. Through this method, your audience gets to know about the recent developments of your product or service. Posting well-curated videos with aesthetic appeals caters to a vast range of audiences nowadays. Carousel posts are also another way of posting your products focusing on their intricate details.
Suited for which types of Businesses?
E-commerce platforms need to post daily to update their users about their products, along with the details. Mentioning details like sizes, colors, quantity, and material helps in promoting customer satisfaction. Posting trending memes or reels with trending songs while showcasing your products or services promotes a higher interaction with the audiences.
The Benefits
Different types of social media marketing have different benefits, the benefits of this method are as follows:
- Posting consistently and interacting with your audience helps in broadening its reach.
- It helps increase your visibility and drive traffic which can increase the number of leads, attracting more viewers to your page.
- With the help of this marketing method, you can easily catch the attention of potential consumers looking for similar products.
- Whenever there is a new addition to your brand, any update in your service planning or any occasional discounts that you are offering your consumers will get notified instantly.
- Helps in fostering authenticity and a deeper relationship with your existing audience
Platforms
Facebook, Instagram, Pinterest, Twitter(X), and LinkedIn.
4. Influencer Marketing
When you combine with an individual having a strong engagement and a huge following to promote your products it’s called Influencer Marketing. Collaborating with influencers and leveraging their large social media followers to drive attention toward your products and services is a great social media type of marketing. It allows you to cater to not only your base audience but also to the audience of that influencer. Their audience is most likely to trust their opinions on products or services that they use and find helpful. The influencers can largely influence their decisions, due to the reach and credibility they hold. By paying them to create authentic content that resonates with their audience, you let that audience know that the influencer uses your service or product.
Strategies
- Select an individual with a strong following and a vast reach, ensuring that their niche audience matches your brand’s consumers.
- Create a campaign that resonates with their following, building authenticity to drive emotional connection and trust.
- Pay them to post about your products, highlighting their benefits.
- You can even send influencers your product lineup and ask them to give you an honest review of their stories.
- You can utilize affiliate marketing by giving the influencers exclusive discount codes to showcase your product and promote your brand.
Suited for which types of Businesses?
One of the famous cosmetic brands L’oreal partners with influencers and actors like Alia Bhatt to promote their products. By leveraging her followers, L’oreal can easily reach millions and millions of potential customers with each post. If you own a product-based brand or if you are into E-commerce, you can always expand your business reach by collaborating with celebrities and influencers to market your products to their loyal fan base.
The Benefits
By connecting with influencers, celebrities, or industry experts, brands can tap into their fan following, gaining access to a new set of audiences who can potentially turn into customers. When you add an authentic voice to your brand’s ad campaign, the influencer’s fan base is more likely to connect emotionally with your product/ service. This helps in building brand awareness and gaining loyal customers.
Platforms
Twitter (X), Facebook, Instagram, Pinterest, YouTube and TikTok.
5. Video Content Marketing/ Visual storytelling
With a well-executed, engaging video you can easily attract consumers towards your brand. Curating a video with trending music and distributing it strategically across all social media platforms is one of the various types of social media marketing that helps in endorsing your products and services. Strategically curating a video that matches the expectations of your audience with a potential to reach and resonate with a vast audience group, is what makes a simple video drive people’s attention.
Strategies
Dollar Shave Club ad campaign demonstrates the impact of a well-curated, engaging video. The brand’s founder was featured in that video delivering a humorous pitch, which attracted a lot of consumers to their page. They got 12,000 orders within 48 hours of the launch of their ad campaign. Thus, if you can create and edit a video with a short time limit, but have its portion of the audience engaging content, you can easily drive your brand towards its success.
Suited for which types of Businesses?
This type of social media marketing is beneficial for businesses looking to gain an audience, share their product or service details, guiding their audience with the quality of their service or product. Starting from B2B companies and service-based professionals to educational brands or creators to product-based companies, they all prefer video marketing as it allows them to cater to a vast number of consumers. For example, brands like Airbnb use influencers who make well-edited and aesthetic videos highlighting the beautiful aspects of their homestays. Airbnb also pays for their stays in beautiful vacay rentals, asking them to make videos showcasing the key features and visual appeal of their properties. This drives their sales and leads to more property bookings.
The Benefits
While discussing the types of social media marketing, we should also know their benefits:
- You can increase your conversion rates, as videos tend to cater to and influence more audiences.
- With this marketing strategy, you can increase brand awareness by providing your audience with a visual experience.
- Video marketing also leads to many new opportunities for reaching new audiences through paid distribution, across many social media platforms.
Platforms
YouTube, Instagram reels and stories, TikTok, Facebook Watch, LinkedIn
6. Live Streaming
Broadcasting video content and streaming it live on social media platforms is a marketing strategy that adds a unique touch to your marketing campaign. Unveiling a new product that has been highly anticipated among your consumers, live on a social media platform is a great way to show how your brand respects its customers. When you introduce a new edition of shoes dresses or cars to your brand’s collection and directly stream it for your customers, it builds an emotional relationship with your audiences. Showcasing something they have been waiting for a long time through live streaming also leads to improved reach and high conversion rates.
Strategies
How many types of social media marketing strategies allow you to connect with your audience in real-time? Hosting a live Q&A session, where your audience gets to have a say on your product and services, makes you look like a brand who cares about their consumer’s opinions. Customer reviews are in the end, the building blocks of a business. The more you utilize customer reviews and their ratings, the better the chances of improvement and them recommending your service to others. Interviewing industry experts to gain valuable insights can also attract the attention of interested customers, looking for similar services.
Suited for which types of Businesses?
Brands like Sony use live streams to showcase their consumers, and the quality of their products. If you own a B2B software, education, or entertainment brand it is particularly effective in handling the marketing department of these businesses. For example, if you have a fitness brand your audiences would value access to experts and personalized experiences. Therefore, to build a loyal community you can hold a live Q&A session with your professional instructor. Audiences tend to value live tests of skincare products and demos so that they can know which product suits their skin.
The Benefits
Social media marketing offer different benefits:
- Increased audience engagement and interaction
- Enhanced brand visibility and ranking leading to a boost in sales and conversion rates
- Improved loyalty among your customers that promotes authenticity as well as customer retention
- By boosting leadership qualities, by hosting Q&As and expert interviews, you can position your brand as the leader of your industry niche.
Platforms
Twitch, Facebook live, Instagram live and Youtube live
7. Contests and Giveaways
This is a promotional method that you can use to excite your followers and generate interest in them about your products. It is one of the best ways to boost your engagement and following. Through this marketing method, you can urge your followers to participate in actions like liking, commenting, and sharing on your posts, for a chance to win gifts. People love free prizes and when you give them something from your product lineup, you make sure they use it and talk about your product. Keeping 3 to 4 items from your product lineup as a free prize for the winners of the contest is a great way to get people to talk about your brand. Running contests and giveaways in exchange for comments and tags is one of the best ways to create a buzz about your products and attract new followers.
Strategies
- Like and Share: You can conduct a contest where to participate and gain exciting prizes, users must like and share your posts with as many people as possible. You can pick 4-5 winners from that contest, who will receive free hampers of your products.
- Tag Friends: This involves encouraging people to tag their friends in the comment box to maximize your reach. Whoever tags the greatest number of people after following your page, will get the chance to win freebies from your brand.
- Posting creative Videos and Photos: To enter into this contest your followers or the individuals you are collaborating with have to submit content linked to your brand. It can be an organic review, a tutorial, or an unboxing of the gifts that you sent them. After that content is approved by your marketing team, they can post it on their handle after tagging your brand’s page. This way you can also reach the followers of the individuals you are collaborating with in exchange for free products.
Suited for which types of Businesses?
Since the main strategy is not only to attract participants but also the right kind of participants who can potentially be your customers, many businesses can conduct these contests.
- Retail and E-commerce brands can increase their brand awareness by strategically setting the prizes that can attract their target market.
- Service-based companies like real estate, restaurants, etc can connect with their audience through these giveaways. Zomato recently conducted one such giveaway, in exchange for likes, comments, tags, and shares. They gave away one ticket to the Dua Lipa concert held in Mumbai, to the lucky winner.
- B2C companies can also use this strategy to promote their services and latest products.
The Benefits
With the help of this marketing, your business can gain valuable user insight and reviews about your products. It is the easiest way to expand your audience and create a buzz about your products in the market. The more likes, comments, and shares on your posts, the greater the traffic on your page. It helps in attracting new customers and social media followers, who can potentially become future customers.
Platforms
Instagram, Facebook, Twitter, TikTok
8. Community Building and Engagement
Community Marketing is focused on marketing your product and service to your existing audience through messages, emails, and pop-up notifications. It is about building a community of loyal supporters, with whom you can interact, engage, and share about brand interest and the latest developments. It helps in creating a strong bond between your brand and the community of an exclusive group of followers.
Strategies
- Creating a community of selected group members, and interacting with them daily.
- Posting consistently in the group, hosting Q&As and polls to know their decisions.
- Sharing valuable content that meets the expectations of your consumers and is relevant to your industry market.
- Keep this community of loyal followers up to date with every detail of your upcoming products.
- Allowing them to have the first glimpse of your latest products or any new additions to your company.
Suited for which types of Businesses
Businesses that are highly dependent on customer retention can benefit from having an active customer base on social media. It helps businesses of all sizes in building a loyal customer base, where the users feel like they belong to that community. Spotify is an excellent example of how efficiently you can build trust and loyalty with your user base. Spotify keeps updating its users about app performance and new updates. They have a community in X called @SpotifyCares that responds to customer queries and issues within an hour.
The Benefits
- Rich Customer Insights: you can gain valuable insights from your loyal community about their preferences and analyze their behavior to bring new changes to your products and improve your service.
- Increased Sales and Revenue: effective community building ensures a loyal case of customers who return to your brand, increasing the retention rate and thus encouraging more purchases.
- Competitive Advantage: actively managing a loyal community of customers to your side ensures that they are going to choose you over your competitors, who are not as engaged.
Platforms
X/ Twitter, Facebook, WhatsApp community groups, LinkedIn, Reddit, and Discord
9. User-Generated Content
UGC is involved when you use content created by your audience to boost the authenticity of your brand. Through user-generated content you feature your customers and users in your brand’s pages, posting their reviews, and photos of your products. This is the way of urging your customers to use your products and share their reviews on social media, leading to word-of-mouth marketing.
Strategies
You might wonder what are the types of social media marketing strategies that can benefit your company within a budget. You can give free products to the individual that you are collaborating with. If it is an influencer with a generous number of followers then you have the opportunity to reach their fanbase too. The individual is going to unbox your product and record a video using it and its benefits. Through this digitized word-of-mouth marketing, your brand and product are going to reach a wide audience. In exchange for a video or a story featuring your product, you can also give them freebies.
Suited for which types of Businesses
Businesses that want to build authentic content based on customer’s daily life can benefit from these types of content. It helps in promoting brand authenticity, reaching a wider audience, as the individual they are partnering up with is going to share it on different social media platforms. If you own a small business you can include this marketing campaign, collaborating with small influencers. This helps you to keep your marketing strategy within a budget while maximizing your reach and boosting your success.
The Benefits
- You can get your product featured in a real-life scenario or a part of a story.
- Garners authenticity around your product due to unscripted testimonials.
- User reviews and ratings, help you to bring the necessary changes in your company, to promote customer satisfaction.
- Helps in achieving brand recognition and reaching your target audience.
Platforms
Instagram, Twitter/ X, Facebook
In conclusion, different types of social media marketing help in building a customer base and providing brand awareness. The above pointers are to help you understand the different strategies thoroughly so that you can meet your company goals and expectations of your users. Therefore, with the right approach and a well-executed strategy you can utilize social media to market your brand and gain success.
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